Intercultural Relationship Brazil, Spain, Denmark

In the intercultural relationship, to avoid conflicts, misunderstandings, it is important to identify values, beliefs, norms the interlocutor use to adapt and facilitate the communication. In that case, Spanish and Brazilian culture are based on Latin culture but had considerably evolved on their sides, so prior details are very important to prepare a travel in Brazil or Denmark. According to Hofstede (1982), the 4th dimensions of cultures can be used to describe the management styles of each national culture. It enable to compare the three different society presented. The 4th dimensions are composed by; the power distance index, the individualism index, the masculinity index and the Uncertainty Avoidance Index. The 4th dimensions of cultures will be developed first then, the application to the Brazilian and the Danish society completed with advices to improve business relationship in these two opposite countries.
The first Dimension of Hofstede, the Power Distance Index is measured by the perception of the existence or non-hierarchical distance between a subordinate and his superior is an element of national cultural differentiation within firms. it evaluates if subordinate has the power of its leader and its consequences in terms of behaviours. This dimension is the degree of inequality expected and accepted by employees as part of relationships.
Then for the Individualism Index (IDV), which measures the level where individuals are integrated into groups. The high individualist degree shows societies where people are looking after themselves and their close family. At the other side, a weak IDV presents a society where people are “integrated into strong, cohesive in-groups, often extended families” referring to Hofstede (1982).
The third is the Masculinity index, which determine the values where the society is closer, female values or male values. Male values and female values represent the two extremes of a scale, ranging: from the emphasis on values of