I – HOFSTEDE MODEL
II – CULTURE NORMS AND VALUE SYSTEMS
Brittany was shaped in course of the centuries by the nature and by the men whose everyday life remains still confidentially connected to the environment and to the territory. With Rennes, its capital, and all 1270 municipalities, it reveals geography as well as a culture as rich as diverse. The agriculture and the fishing still have all their place in the Breton economy and at the same time, a successful industrial activity developed around some key business sectors (food-processing industry, telecoms, automobile, shipbuilding) and the services knew an important development. This singular Alliance of tradition and modernity makes Brittany proud of its innovative values and enthusiastic for the future. The region pulls its strength of this permanent interaction between past, present and future. These components define the region and influence the elements of the Hofstede model and cultural standards.
I – HOFSTEDE MODEL
1 – POWER DISTANCE (68%)
The hierarchical distance can be defined as the degree of disparity expected and accepted by the individuals. The hierarchical distance is measured from the valuable systems of those who have least power. The distribution of the power is also explained from the behavior of those who have most power. The disparity in a company is visible through the existence of social classes: superior, average, labor, which have no same accessibilities with certain advantages of the company of which the education. In Brittany, half of the persons of 15 or more years old exercises a professional activity or looks for an employment. The number of employees increased in most of the socio-professional groups. The number of executives and superior intellectual occupations increase of more than 26 %. The category of the employees is the most represented from now on in the population of assets having an employment: it increases by more than 18 %. The labor employment still progresses in Brittany: + 3,7 %.The increase is essentially due to the growth of the categories of skilled workers who progress of 7,3 % while they decrease in 4,7 % on the national level. They represent, today, the main part of the labor employment. We shall note finally the strong progress of the number of farm laborers. 7 000 craftsmen and 6 600 storekeepers disappeared but the number of business managers of 10 employees and more progresses of 23,4 % while he remains stable on the whole territory. The category farmers (which also includes the skippers and the fish farmers) is in strong drop (42,5 % against 37,6 % in France). The farmers on small exploitation disappear almost from the agricultural world. Physical and intellectual inequalities turn into inequalities of power and wealth: the increase of the intellectual work and formation confirm this idea.
2 – INDIVIDUALISM (71%)
The majority of the inhabitants of our planet live in societies where the interest of the group subsidizes the individual interest. The first group we belong is the family, or the widened family with cultural anthropology. A relation of dependence, at the same time practical and psychological, is established between the group and each of his members. A minority of person lives in society where the individual interest comes before the general interest, we talk about nuclear family. In these individualistic societies, the healthy individual is supposed to depend on a group, neither practically, nor psychologically. In Brittany, the society is more individual. This means that the French favor individual and private opinions, taking care of themselves and immediate family rather than belonging to a group. In the work environment, the relationship with work is contract based.
3 – MASCULINITY OR FEMINITY (50%)
In the study IBM, choices associated to the male pole are the...
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