Cultural is simply what everyone in a group knows that outsiders do not know. They are a series of lenses that shape what we see and don’t see, how we perceive and interpret, and where we draw boundaries. In shaping our values, cultures contain starting points and currencies. Starting points are those places it is natural to begin, whether with the big picture or particularities.
Managers, who readily accept that the cuisine, the literature, the music and the art of other countries run parallel to one another, must also learn to accept the art of management differs in other countries. The objective of this paper, principally, is to explain that culture is a powerful factor to be taken into account. Through culture companies can get comparative advantages and disadvantages if they do not want to see or anticipate the impact of culture in the organization. The following pages show how culture play an important role in the effectiveness of nations, companies, functions, and managers faced... [continues]
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