Interactive Session: Management It in Your Pocket

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Interactive Session: Management
IT in Your Pocket
• Read the Interactive Session and then discuss the following questions: 1. What kinds of applications are described in the case? What business functions do they support? How do they improve
operational efficiency and decision making?
2. Identify the problems that businesses in this case study solved by using mobile digital devices.
3. What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones, iPads and BlackBerrys?
4. Discuss the implications of the statement of D.W. Morgan’s CEO, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers and with your suppliers.”

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Interactive Session: Management: IT in Your Pocket
1. What kinds of applications are described here? What
business functions do they support? How do they
improve operational efficiency and decision making?
Email, messaging, social networking, and sales force management are described in this case study. The applications support business functions that include collaboration, location-based services, and communications with colleagues. These applications improve operational efficiency and decision making by allowing people to communicate from wherever they are. They are no longer tethered to one place or one machine. They can receive information and data instantaneously which allows them to make better, faster decisions. In the case of Doylestown Hospital, doctors use iPhone applications to access medical reference applications, giving them a broader base of information on which to base decisions.

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Interactive Session: Management: IT in Your Pocket
2. Identify the problems that businesses in this case study solved by using mobile digital devices. 1/3
Doylestown Hospital customized doctors’ iPhones with secure mobile access to the hospital’s electronic medical records system....
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