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innovative product
INTRODUCTION
Innovation
According to( Grant, 2010,p245) “ Innovation is the process through which economic and social value is extracted from knowledge through the generation, development, and implementation of ideas to produce new or improved strategies, capabilities, products, services, or processes.” Innovation refers to creating more effective processes, products and ideas. Innovation is crucial to the continuing success of any organisation. Businesses that can innovate create more efficient work process and have better productivity and performance. Being innovative doesn’t mean inventing new product or services. Changing business model and adapting to changing environment to give better services is also innovation. Innovation acts as the catalyst for economic growth as the development of new technology has increased the global economy. Moreover, society has always benefitted from innovation. Development of transportations, communications means, and inventions in health sectors has positive impact on human life. Without innovation the world wouldn’t have developed as rapidly as it is developed now.

THE IDEA
Brainstorming
Brainstorming is one of the most well-known tools of creative problem solving. It refers to the process of getting a group to think of unlimited ways to vary a product or solve a problem (Lamb, et. al, 2013). As we know this is a group task, we started with the brainstorming phase where we thought about various products or services, the production of which can be of good benefit towards the environment. Initially we thought about the ideas individually and later through group discussion we analyzed about the pros and cons of the possible products and finally came up with the development of a phone cover that absorb carbon particles from the environment which we think could be the best possible option in concern to the environment.

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