OI/361 Innovation, Design, and Creativity for a Competitive Advantage March 18, 2013
Innovation is important for progress. Without companies and people to drive new ideas in the workplace there would not be progress. The American Heritage Dictionary defines innovation states, “The acting of introducing something new” (American Heritage Dictionary 2008). Many forms of innovation exist, however, in business it is link to the sharing of information through desire and passion to deliver results. Furthermore, innovation does not have to be this spectacular new product. However, the innovation needs to benefit the public or business. This paper will show the definition of every term, discusses their business implications, and a comparison and contrast. Design is a tangible thing that is created from an activity. According to the University of Phoenix text, “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product) or intangible (service)” (2008). Design is the link to the corporate industry because many people relate to industry. However, design is also a decision to change something. Creativity comes from the mind; the company or companies have a vision in which they want to show they have the best products on the market. What bothers these companies is they rely on raw data, evidence of success. Mohawk Carpets has brought many innovations to the flooring industry. The organization has a reputation for leading the industry in technology and quality within the flooring business. In 1997, Mohawk purchase a large ceramic tile company from Dallas Texas named Dal tile to compete in the entire flooring industry. Since the purchase Mohawk Carpets became the largest flooring manufacture in the United States through technology and innovation, design and creativity, such as self-design programs on line which allows homeowners to...
Please join StudyMode to read the full document