Preview

Innovative Marketing Solutions

Better Essays
Open Document
Open Document
1842 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Innovative Marketing Solutions
The position of a brand ambassador is of repute and recognition. A brand ambassador is seen at launch parties and in marketing campaigns of products and it seems, they live a truly luxurious life. While it is certainly true that celebrities who're brand ambassadors of legendary products enjoy numerous benefits given by the firm, they have to, (speaking in professional terms) discharge several duties that is entailed in brand ambassador job description. Not only a brand ambassador is a face of the product he or she is representing, he or she also helps in branding the product.

What is the Job Description for a Brand Ambassador?

What is a brand ambassador and what is his or her job? The main objective of a brand ambassador is to inform the consumers about the products of an organization. While most of the brands are endorsed by celebrities (as a part of strengthening corporate branding by promoting products among the masses), recent years have seen the rise of brand ambassador jobs. Many popular brands select young, dynamic and smart candidates for brand ambassadors position. While celebrities may not always have time for campaigns and photo shoots, brand ambassadors who're hired by the firms are always available for carrying out tasks related to branding of the products.

Various aspects of brand ambassador job description include generating public interest in the product. In most of the cases, brand ambassadors represent the company during trade shows, exhibitions and parties. Usually, in US and all across the globe, celebrities are endorsed as brand ambassadors of products because they're popular figures in society. However, nowadays, in some professions, like for trade shows and promoting wine in clubs, companies don't hesitate to hire candidates with excellent communication and great looks for brand ambassador's position.

Celebrity brand ambassadors may earn huge money by endorsing brands. However, individuals who're hired for brand ambassador jobs in

You May Also Find These Documents Helpful

  • Good Essays

    Assistant in establishing goals and an overall vision for the promotion. Have the vision and goals reach the brand ambassadors.…

    • 832 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    A Advertising

    • 1917 Words
    • 11 Pages

    | Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.…

    • 1917 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    P3 – Explain the role of advertising agencies in the development of successful promotional campaign Advertising is considered by many major organisations as a powerful marketing tool to increase sales and can enhance the image of their company/brand. They are also service provide who create an effective advert for their client company to help them meet their business objectives or built their brand image at a price. As there can be high competition in the market that a business operates in, advertising agency can provide service in creating, attracting attention, unique and memorable adverts. This is because advertising agency has specialist team who are responsible for researching the target market. So they know how to connect with the consumers very well. Before starting out any campaign or developing any ideas such agency tries to understand the product or the company. They try to get well acquainted with the client company and understand what they are trying to achieve. This information they collect is very essential as to create the commercial to the client of the satisfactory.…

    • 2597 Words
    • 75 Pages
    Powerful Essays
  • Better Essays

    Let 's not downplay that current market situations indicate that celebrity endorsement advertising strategies can indeed justify the high costs under the right circumstances. However, the importance of a company and the duty that it has to protect its image and reputation that solidifies its brand. By ignoring allegations and credibility issues that are raised by the public regarding a specific celebrity endorser a company does their brand a disservice that can easily affect their bottom line and their message. That is why a company often does not differentiate between an accusation and a guilty verdict when it comes to the credibility of their endorser. This can cost a company millions of dollars. Because of this companies are depending more and more on a moral clause to protect them in endorsement contracts.…

    • 1325 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Etsy Brand Ambassadors

    • 448 Words
    • 2 Pages

    Brand ambassadors are usually public figures who have amassed a following online. Whether it's an Instagram model with millions of followers or a YouTube personality who has been filming for years, find someone who lines up with your company's brand for an authentic fit. Find out what your ideal ambassador charges and pay them to promote your product.…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Behavior Economics

    • 362 Words
    • 2 Pages

    There is some truth to this, for instance, I personally do not like George Foreman, and never gave purchasing this grill a second thought. On the other hand, I do like Jennifer Lopez, and would be willing to try anything that she endorses, such as hair color, makeup, and clothing, no matter the price. I am completely turned off by Charlie Sheen, and would not purchase anything that he was to endorse. Therefore, celebrity endorsements do influence my buying decisions. It comes down to utility, which is the satisfaction, or happiness the consumer gets when using or consuming a good or service in which they purchased.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Alternative Marketing

    • 1137 Words
    • 5 Pages

    Brand Ambassadors or customer evangelists – typically individuals who already like the products. Companies offers rewards and incentives as exchange of their advocacies.…

    • 1137 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    In dealing with New Balance’s weakness in the area of marketing it would be beneficial for the company to find a celebrity to endorse their product line. New Balance has always been against celebrity…

    • 874 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    COVER LETTER 2 2

    • 265 Words
    • 1 Page

    During my internship at COTY Inc. as a Global Marketing Intern with brands of Celine Dion and Halle Berry I effectively work with the brands team to ensure that new launches and/or existing brands are manufactured and distributed successfully and on-time. With a background in field sales and office administration I am able to view situations from multiple perspectives with a proven ability to maximize opportunities. As an effective problem solver, I see my role as one of overcoming obstacles and confusing by providing clarity and practical business solutions for the company I represent and its clients.…

    • 265 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    This is because it has been found that, when selecting a celebrity endorser, it is of great concern to look at how many other brands the selected celebrity is already endorsing. The reason for this is because it has come to be understood that if a particular celebrity is endorsing many different brands then they could easily be overexposed. Therefore, it is arguable that such a state of affairs may then serve to harm their perceived credibility and 'likeability ' to the detriment of the product or service that is being promoted (see, for example, Tripp, et al., 1994, and Keller,…

    • 10541 Words
    • 43 Pages
    Powerful Essays
  • Satisfactory Essays

    A study conducted by Tom, Clark, Elmer, Grech, Massetti and Sandhar (1992) explored the effects of a created spokesperson in advertisements and suggest that in order for the brand to differentiate from…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ubang

    • 462 Words
    • 2 Pages

    The Student Ambassador Position is ideal for students who can work effectively both independently and as a team. Students who are looking for a job with high responsibility and opportunities to develop their leadership abilities should apply. Work schedule is variable with some fixed shifts as well as special events.…

    • 462 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Thiruvananthapuram, Dec 1 (IANS) Kerala should appoint a brand ambassador to boost its health tourism industry in the US, says an umbrella grouping of Malayalis based abroad.…

    • 772 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Brand Manager Cv

    • 514 Words
    • 3 Pages

    AREAS OF EXPERTISE Increasing brand awareness Category management initiatives Hospitality industry Brand management Brand strategy Market Research Brand compliance Working in the marketing department of a well known cosmetics brand and involved in make recommendations for it’s products range, pricing and promotions. Involved in helping to differentiate the company from those of the competitio n. PROFESSIONAL Chartered Institute of Marketing (CIM) Institute of Direct Marketing (IDM) Duties: Marketing certain brands to increase their popularity among target consumers. Conducting in-depth consumer analysis to determine the image/demand of a brand. Leading cross-functional innovation teams. Profit & Loss responsibility. Controlling costs in-line with department objectives and business plans. Utilising all resources cost effectively. Developing & refining a brands in-store demonstration programme. Attending trade fairs, exhibitions and conferences to promote brands. Developing annual brand plans in partnership with the sales and insight teams. Implement strategic plans to maximise brand potential. Ensuring profit targets are achieved, margins maintained & expenses controlled. Liaising closely with customers & licensors presenting product & marketing plans. Monitoring performance against marketing targets both internally & externally. Effectively managing, coaching, motivating and developing the sales teams. Monitoring and analysing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats. KEY SKILLS AND COMPETENCIES First class sales & marketing skills gained at management level. Leading a brand 's PR campaign. Having passion, motivation and a dynamic approach to sales. Experience within the Retail / FMCG / Consumer sector. Ability to work effectively with internal and external stakeholders. PERSONAL SUMMARY A highly professional, dynamic, impeccably presented and driven Brand Manager with vast…

    • 514 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Employee Branding

    • 7648 Words
    • 31 Pages

    Companies, today are resorting to unique ways to foster their brand image. And how are they doing it? Through large hoardings? Unique tie ups? Celebrity endorsements? No. Why spend on external resources when they can look internally for help, that too for free. Meet the new brand ambassador. YOU, the employee. Here is how you can play a significant role towards building a successful employee brand.…

    • 7648 Words
    • 31 Pages
    Good Essays