AREAS OF EXPERTISE Increasing brand awareness Category management initiatives Hospitality industry Brand management Brand strategy Market Research Brand compliance Working in the marketing department of a well known cosmetics brand and involved in make recommendations for it’s products range, pricing and promotions. Involved in helping to differentiate the company from those of the competitio n. PROFESSIONAL Chartered Institute of Marketing (CIM) Institute of Direct Marketing (IDM) Duties: Marketing certain brands to increase their popularity among target consumers. Conducting in-depth consumer analysis to determine the image/demand of a brand. Leading cross-functional innovation teams. Profit & Loss responsibility. Controlling costs in-line with department objectives and business plans. Utilising all resources cost effectively. Developing & refining a brands in-store demonstration programme. Attending trade fairs, exhibitions and conferences to promote brands. Developing annual brand plans in partnership with the sales and insight teams. Implement strategic plans to maximise brand potential. Ensuring profit targets are achieved, margins maintained & expenses controlled. Liaising closely with customers & licensors presenting product & marketing plans. Monitoring performance against marketing targets both internally & externally. Effectively managing, coaching, motivating and developing the sales teams. Monitoring and analysing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats. KEY SKILLS AND COMPETENCIES First class sales & marketing skills gained at management level. Leading a brand's PR campaign. Having passion, motivation and a dynamic approach to sales. Experience within the Retail / FMCG / Consumer sector. Ability to work effectively with internal and external stakeholders. PERSONAL SUMMARY A highly professional, dynamic, impeccably presented and driven Brand Manager with vast...
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