Tobacco use is a major preventable cause of premature death and disease worldwide. Currently, more than 5 million people die globally each year due to tobacco related illness, a figure expected to increase to 8.3 million by 2030.2 Tobacco-attributable deaths are projected to decline by 9% between 2002 and 2030 in high-income countries, but to double from 3.4 million to 6.8 million in low- and middle income countries. Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship, particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. Tobacco advertising has a far-reaching effect on the smoking initiation of people of different ages especially among the youth. The term paper is prepared for Ms. Sabnam Jahan, Course Instructor and Faculty Member; School of Business, North South University. This report is prepared as a partial requirement for completion the course MGT210 (Introduction to Management). Following the standard procedure and instruction given by the course instructor, we tried our level best to prepare this report to the required standard.
1.2 Objectives of the Study
The overall objective of the proposed study is to discuss or highlight the impact of tobacco advertising on smoking habits of people, analyze the data collected from the survey and to come up with some recommended solutions and action plans which will pave the way forward.
3. Scope of the Study
The meet the objective of the proposed study, the following will be its scope –
• To discuss the idea of Advertising and Tobacco Advertising.
• Know the strategies of tobacco advertising.
• Discuss the policies regarding tobacco advertising and bans on it.
• Know the impact on economy.
• Recommended solutions to overcome the situation.
Methodology is the most important component in any study since it explains the procedures and methods through which a particular study will be carried out. This chapter of the report includes a discussion on study population, sample and its size etc.
2.1 Data Requirements
Data are the raw materials for any study project. Relevant data for our study are collected from both secondary and primary sources. As our secondary data we have gone through different books, websites and journals to collect data about tobacco advertising.
And our primary data are collected through a survey among the smokers in Dhaka city which are seemed to be quantitative data relevant to the topic.
2.2 Study Population
The study population for the proposed study will be the smokers who consume cigarettes or bidi’s quite regularly. As our research topic is about the impact of tobacco advertising in smoking, that’s why we have concentrated largely on young people as they are always been a high target market for the tobacco companies. Aside, the young segment’s responses may also help us in the accuracy in our research.
2.3 Study Area
Basically, smokers are found in every lanes and streets throughout the country. So it seemed very difficult for us to select our study area regarding the survey. At last, after thinking and discussing among the group, we have decided to target the greater Dhanmondi area along with Dhaka University. Within this area we have also covered Dhaka College and some secondary schools where we found our samples in large number.
2.3 Sample Size
For survey, we were in a great dilemma while we were to decide the sample size for our research. As smokers are found every here and there and they are very large in numbers, that’s why we were confused to select the sample size. Finally as per our instructor’s direction we have selected a sample size of One hundred smokers through the Simple Random Sampling method.