Individual Assignment for Week Five

Topics: Sampling, Stratified sampling, Cluster sampling Pages: 3 (694 words) Published: September 9, 2012
Individual Assignment for Week Five

Individual Assignment for Week Five

Problem one in Chapter11
Define the appropriate target population and the sampling frame in each of the following situations: a. The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago.

The appropriate target population is defined as follows
Elements: male or female head of the household responsible for most cooking.
Sampling units: householders
Extent: Chicago
Time: 2012
The sampling frame could be a mailing list purchased from the supermarkets.
b. A national chain store wants to determine the shopping behavior of customers who have its store card.
The appropriate target population is defined as follows
Elements: person who has its store card.
Sampling units: person
Extent: nation
Time: 2012
The sampling frame could be the customer contact list.

c. A local TV station wants to determine households’ viewing habits and programming preferences.
The appropriate target population is defined as follows
Elements: male or female head of the household who watch TV most.
Sampling units: household
Extent: local area
Time: 2012
The sampling frame could be a city directory

d. The local chapter of the American Marketing Association wants to test the effectiveness of its new member recruitment campaign in Atlanta.
The...
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