Individual Assignment for Week Five

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  • Topic: Sampling, Stratified sampling, Cluster sampling
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Individual Assignment for Week Five

Individual Assignment for Week Five

Problem one in Chapter11
Define the appropriate target population and the sampling frame in each of the following situations: a. The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago.

The appropriate target population is defined as follows
Elements: male or female head of the household responsible for most cooking.
Sampling units: householders
Extent: Chicago
Time: 2012
The sampling frame could be a mailing list purchased from the supermarkets.
b. A national chain store wants to determine the shopping behavior of customers who have its store card.
The appropriate target population is defined as follows
Elements: person who has its store card.
Sampling units: person
Extent: nation
Time: 2012
The sampling frame could be the customer contact list.

c. A local TV station wants to determine households’ viewing habits and programming preferences.
The appropriate target population is defined as follows
Elements: male or female head of the household who watch TV most.
Sampling units: household
Extent: local area
Time: 2012
The sampling frame could be a city directory

d. The local chapter of the American Marketing Association wants to test the effectiveness of its new member recruitment campaign in Atlanta.
The...
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