Indian Broadcasting Industry

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INDIAN BROADCASTING INDUSTRY

DECLARATION

This is to declare that the report entitled __________________ was prepared for the partial fulfilment of the course Research Methodology in Semester II of MBA by Group __ of Marketing (Section ___) of Batch July 2012-14 under the supervision of Dr.Samik Shome.

The Group confirms that this report truly represents our own work. This work is not a replication of work done previously by any other person. We also confirm that the contents of the report and views contained therein have been discussed and deliberated with our professor.

Name| Registration No.| SIGNATURE|
Ankan Ganguly| | |
Ashish Sharma| | |
Dhiraj Chaubey| | |
Gaurav Mehta| | |
Lekhika Dhariyal| | |
| | |

CERTIFICATE

This is to certify that Group __ of Marketing (Section ___) of Batch July 2012-14 has completed the report entitled ____________________ under my guidance for the partial fulfilment of the course Research Methodology of Semester II of MBA.

Signature of Faculty:

Name of the Faculty: Dr. Samik Shome

Date: 20.03.2013

CONTENTS
CHAPTER 1 INTRODUCTION|
1.1 Television|
1.2 The Indian Print Media|
1.3 Radio|
1.4 Scope Of Study|
1.5 Market Share|
1.5.1 Sony Entertainment Television|
1.5.2 Sahara One|
1.5.3 Zee Tv|
1.5.4 Star Tv|
|
CHAPTER 2 REVIEW OF LITERATURE|
2.1 Introduction|
2.2 About The Review Of Literature|
2.3 Conclusion|
|
CHAPTER 3 RESEARCH METHODOLOGY|
3.1. Introduction|
3.2. Problem Definition|
3.2.1 About The Problem|
3.2.2 Objectives Of Broadcasting Industry Research|
3.2.3 Data Collection And Analysis|
3.2.4 Tools And Technique Used|
3.3. Conclusion|
|
CHAPTER 4 INDUSTRY ANALYSIS|
4.1 Nature Of Competition|
4.1.1 Porters Five Force Model|
4.1.1.1 Barriers To Entry|
4.1.1.2 Competition Faced By Industry|
4.1.1.3 Suppliers|
4.1.1.4 Buyers|
4.1.1.5 Substitutes|
4.1.1.6 Source Of Income|
4.1.1.7 Advertisers|
4.1.1.8 Viewers|
4.1.2 Policy Framework (PESTLE Analysis)|
4.1.2.1 Political|
4.1.2.2 Economic|
4.1.2.3 Social|
4.1.2.4 Technological Advances|
4.1.2.5 Legal Environment|
4.2 Government Policies And Acts In Broadcasting|
4.3 Digitization Of Cable Tv Services|
4.4 Mergers And Acquisitions|
4.4.1 Zee|
4.4.2 Reliance Broadcast Network Ltd|
4.4.3 Utv Software Communications|
4.4.4 Star Tv|
4.5 Diversification|
4.5.1 Zee Tv –Conglomerate|
4.5.2 Star Tv-Conglomerate|
4.5.3 Doordarshan-Standalone (Diversification)|
4.6 Research & Development|
4.6.1 Benefits Of Digitization|
4.6.2 Initiatives By Broadcasting Industry For Marketing|
4.6.3 Star TV Draws Up Plan To Tap Rural Market|
4.6.4 Zee TV Associates With Smile|
4.6.5 Star Tv|
4.6.6 Sony|
4.6.7 Colors|
4.7 Analysis Of Competition Globally|
|
CHAPTER 5 RECOMMENDATION AND CONCLUSION|
5.1 Scope For Further Research|
5.1.1 Trends And Challenges|
5.2 Digitalization Of Cable Sector In India|
|
REFERENCES|

EXECUTIVE SUMMARY

The global television broadcasting industry has seen much technological advancement in past few years with advanced features like IPTV, Video on Demand (VOD), Digital Video Recording (DVR) & Mobile TV. Due to advanced feature of technology helping viewers to skip advertisement, the revenue generation from advertiser market has taken a hit. The Leading channel companies are forced to adopt the technological advancement even though the future outlook remains uncertain. This report attempts to explore the future possibilities of Television broadcasting industry in India over next 10 years. This report mainly concentrates on leading networks like Star, Sony, Zee TV, Sahara One and Doordarshan. Government decided to increase the FDI percentage to 74% from 50% which has increased the competition to a very high level. Although the domestic broadcasting market is largely...
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