Project on Telenor

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Final Report on Telenor

Acknowledgement:

We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge. First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report. We invoke peace for Holy Prophet Muhammad (P.B.U.H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my gratitude and deep scene of devotion to the Madam Sadaf Fatima who taught us Principles of Marketing with heart and also gave a guideline to this report. For Suggestions, we thank our colleagues and our parents who helped us during our project. It would be an honor for us to thank Azeem-ul-haq, Director Marketing, Telenor Pakistan Ltd

Company Introduction
Telenor is providing mobile communications services across 12 countries in Europe and Asia, and Fixed-line and Broadcast services in the Nordic region The Telenor New Look Telenor is emerging as one of the fastest growing providers of mobile communications services worldwide. Telenor is also the largest provider of TV services in the Nordic region.

Telenor is organized into three business areas; Mobile operations covering 12 countries, and Fixed-line and Broadcast services covering the Nordic region. * More than 150 million mobile subscribers worldwide

* Strong subscription growth, particularly in our Asian operations * Listed as No.1 on Dow Jones Sustainability Index 2008
* Ranked as the world’s seventh largest mobile operator * Revenues 2007: NOK 105 billion
* Workforce 2007: 35 800 man-years
* Listed on the Oslo Stock Exchange, with headquarters in Norway

History
Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh. Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector. The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country. We are the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected. We are keeping ahead by investing heavily in infrastructure expansion. With USD2 billion already invested, we have extended agreements with our vendors for network expansion and services until 2009. The agreements, with a potential to result in USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind in the industry. We are spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities. We have a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets.

Vision
"Telenor has an inspiring vision: ideas that simplify. Telenor is committed to creating, developing and launching new solutions that simplify our customers workday. We believe that by simplifying our own organization and routines we can achieve competitive power and value-creation. Mission

Telenor's primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. They strive to be a driving force in creating, simplifying and introducing communication and content solutions to the...
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