In Ipad We Trust Daniel Lyons Analysis

Itʼs Just Self Disappointment

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Itʼs Just Self Disappointment Jody Smith 3/4/2010

“On my honor, I pledge that I have given nor received any unacknowledged aid on this assignment” ! ! ! ! ! ! ! __________________________________ Signature

Itʼs Just Self Disappointment Itʼs Just Self Disappointment " “In iPad We Trust” by Daniel Lyons (Newsweek (2010) v155: p16) Lyons states

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“Whatever disappointment we might have felt [in Appleʼs iPad] says more about us than Apple”. Lyons is stating that we as ourselves overhype all things Apple and always expect the next cancer-killer or world problem solver. If we are disappointed, we set ourselves up for it. By opening the article with a negative intent you wonder what Lyonsʼ motives are. " Lyons opens advising that Appleʼs iPad is not a magical device and begs the
I question this tactic. I think the iPad is whatever a possible user/purchaser wants it to be. Who is he to decide what is magical and what isnʼt. While i find his research to be first hand at Appleʼs keynote address itʼs more reactionary that journalism. He was able to spend a little time with a pre-production unit on the show floor but has yet to see what the finished product will do and how it will perform. " Lyons also only presented his opinion of the matter, not real research. In