Case Study
CASE STUDY 2
INTERACTIVE SESSION : TECHNOLOGY
IS THE IPAD A DISRUPTIVE TECHNOLOGY ?
1. Evaluate the impact of the iPad using Porter's competitive forces model.
Traditional Competitor
The traditional competitor for iPad are televisions, newspapers, books, music store and magazine.
Supplier
The iTunes music store changed the customer perception of album and music bundle. Now, customers have drastically reduced their consumption of album. Prefer to download one song at time.
Customer
Customer will prefer the product with very lower price for their own satisfaction. If someone have a favorite song, so they can download that song via iPad and they won't buy the whole album which is too expensive.
Substitute Product and Services
Its mean products that are similar and have most or some functionally as same as iPad. For example Samsung.
New Market Entrants
Including e-book readers like Amazon Kindle, is flooding the marketplace with an inevitable coming in the future.
2. What makes the iPad a disruptive technology ? Who are likely to be winners and losers if the iPad becomes a hit ? Why ?
Disruptive technology is a new technology that comes along and changes the world in a way. iPad is a platform at which it has the capabilities of a laptop or tablet PC but in an elaborate functionally that makes itself unique.
Winner
The winner in this case is Apple because its ability to replace many item into one iPad. Apple are able to compete with many competitors from different industries such a Apple company succeed get e-books as their supplier and get download any music with lower rate. iPad is successful by replacing all the basic technology.
Losers
The competitor industry like newspaper which is it needs to produce paper and get customer to buy it at any store. But, iPad make people easy like they have e-News, so that customer can read through their own iPad.
3. Describe the effects that the iPad is likely to have on the business
INTERACTIVE SESSION : TECHNOLOGY
IS THE IPAD A DISRUPTIVE TECHNOLOGY ?
1. Evaluate the impact of the iPad using Porter's competitive forces model.
Traditional Competitor
The traditional competitor for iPad are televisions, newspapers, books, music store and magazine.
Supplier
The iTunes music store changed the customer perception of album and music bundle. Now, customers have drastically reduced their consumption of album. Prefer to download one song at time.
Customer
Customer will prefer the product with very lower price for their own satisfaction. If someone have a favorite song, so they can download that song via iPad and they won't buy the whole album which is too expensive.
Substitute Product and Services
Its mean products that are similar and have most or some functionally as same as iPad. For example Samsung.
New Market Entrants
Including e-book readers like Amazon Kindle, is flooding the marketplace with an inevitable coming in the future.
2. What makes the iPad a disruptive technology ? Who are likely to be winners and losers if the iPad becomes a hit ? Why ?
Disruptive technology is a new technology that comes along and changes the world in a way. iPad is a platform at which it has the capabilities of a laptop or tablet PC but in an elaborate functionally that makes itself unique.
Winner
The winner in this case is Apple because its ability to replace many item into one iPad. Apple are able to compete with many competitors from different industries such a Apple company succeed get e-books as their supplier and get download any music with lower rate. iPad is successful by replacing all the basic technology.
Losers
The competitor industry like newspaper which is it needs to produce paper and get customer to buy it at any store. But, iPad make people easy like they have e-News, so that customer can read through their own iPad.
3. Describe the effects that the iPad is likely to have on the business