Improve quality for texttile products in Asian

Faculty of Economic Sciences, Communication and IT

Chung Le Thi Thuy
Muhammad Usman Khan A comparative study on distribution channels of textile and garment industry in Pakistan and Vietnam:
The roles of Intermediaries

Marketing

Datum/Termin: 2010/05/20
Handledare: Lars Haglund

Contents

Abstract
Purpose and Execution – The purpose of this paper is to describe the distribution channel of textile industry in two difference countries, Vietnam and Pakistan. Mainly focus on the intermediaries and the services that this sector provides to the whole chain.
Design/Methodology/Approach – To explore these issues, besides literature reviews on distribution channel and supply chain management, this paper also evaluate the quality of the services provided by intermediaries through cases study.
Findings – Literature review marked the importance role of the median in the distribution channel. Together with analysed cases study in Vietnam, ......
Keywords –
1. Introduction
This Chapter explains different facts about the distribution channels and how distribution system affects the international business and we will explain that how we will limits our thoughts and also describe the usage of the research.
2. Background
2.1. International Distribution channel in Connection with Pakistani and Vietnamese distribution channel
Export is one the vital part of the economy because it earns foreign exchange for the country and creates jobs and increases the GNP and GDP. Governments have their strategies to increase their exports by some institutions which are helping the exporters or by doing trade deals Internationally like WTO, Free trade agreements. Some time these strategies bring some conflicts like long term American blame undervalued Chinese currency. IF china undervalued its currency only reason is doing is to make their exports cheaper. As national markets expand and a new opportunities arise for satisfying consumer demand,

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