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Importance of Strategic Planning and Management

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Importance of Strategic Planning and Management
Importance of Strategic Planning and Management in the Business Environment Paper

Qiana Simmons

University of Phoenix

Importance of Strategic Planning and Management

Small Business Plan

The business venture that I have selected is a Sport’s Bar Franchise. The reason I picked the Sports Bar Franchise is because I have wanted to open up my own Sport’s Bar for about the last two years. I have been curious to know what does it take to open up a Sport’s Bar and with doing this project and learning about strategic planning and management I believe I will learn a little bit of what I have been trying to figure out. The goal for my Sports Bar is to be a successful business that provides a fun and relaxing atmosphere for its customers. The name of the Sports Bar will be Q’s Sports Bar. The hours of operation are from 12pm to 2am 7 days a week. The Services that Q’s Sports Bar has to offer are food, drinks, big screen TV’s for watching sports and entertainment for its customers. Q’s Sports Bar will also be offering an after five social daily that have daily drink specials including a buffet from 5pm to 7:30pm. The atmosphere of Q’s Sports Bar is different from the atmosphere of a club and that is the reason people go to a Sports Bar is because it is more laid back and it is not a lot of commotion. Q’s Sports Bar is ideal for the working adults that want to wind down after a long day at work and just want to come and relax and have a piece of mind. The targeted customers are anyone over the age of 21 years old. The reason the customers age has to be over the age of 21 is because Sports Bar’s are places that sell alcoholic beverages and people under the age of 21 is not allowed. Some Sports Bars allow people under the age of 21 to be escorted in by an adult but now days it is hard to say whether the person escorting a person under 21 is the parent and that is what makes it hard for owners to feel safe when they let a person under 21 inside.
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