36 1nd above
2 lac and above
Which media gets your attention?
word of mouth
how does an advertisement affect you?
desire to purchase/explore
which form of ad creates a greater impact on you?
just the printed words
words with sound
words with a visual
a moving action oriented ad
picture depicting a scene/story
how long does the impact of an advertisement last on you?
more than a month
does an advertisement urge you to try a new brand?
how often do you buy the same article/garment design as you see in the ad?
most of the time
do you remember the hoardings if these are?
near the residence
places visited frequently
on the way to work
you prefer reading which newspaper?
the times of india
the indian express
have you ever used discount coupons printed in magazines/newspaper/magazine?
how much time you spend on watching tv per day?
more than 5 hours
which aspect of television ad is important to you?
does the picture of a famous personality in the tv ad make you think that?
the product is of high quality
it must be expensive
the company must be big
the brand is facing intense competition
it does not affect you
how often do you listen to the radio?
only while travelling/driving
do you find radio ads attractive?
does FM radio advertisement create an urge in you to try the brand?
keep the name at the...
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