Implications of Advertising

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1* Your age
16-2121-2626-31
31-3636 1nd above
2* Your occupation

3* Your income
25k-50k50k-1lac
1lac-1.5lac1.5lac-2lac
2 lac and above
4* Which media gets your attention?
printradiotelevision
word of mouth
5* how does an advertisement affect you?
recall
positive impression
interest
desire to purchase/explore
6* which form of ad creates a greater impact on you?
just the printed words
words with sound
words with a visual
a moving action oriented ad
picture depicting a scene/story
7* how long does the impact of an advertisement last on you?
few hoursone day
one weekone month
more than a month
8* does an advertisement urge you to try a new brand?
yesno
9* how often do you buy the same article/garment design as you see in the ad?
alwaysmost of the time
sometimesnever
10* do you remember the hoardings if these are?
near the residence
places visited frequently
on the way to work
bus stand
11* you prefer reading which newspaper?
the times of indiahindustan times
the hinduthe indian express
the pioneer
12* have you ever used discount coupons printed in magazines/newspaper/magazine?
yesno
13* how much time you spend on watching tv per day?
0 hour1-2 hour
3-5 hourmore than 5 hours
14* which aspect of television ad is important to you?
modelsbackgroundtheme
punch linecaptionphotography
15* does the picture of a famous personality in the tv ad make you think that?
the product is of high quality
it must be expensive
the company must be big
the brand is facing intense competition
it does not affect you
16* how often do you listen to the radio?
everyday
only while travelling/driving
occasionally
rarely
17* do you find radio ads attractive?
yesno
18* does FM radio advertisement create an urge in you to try the brand?
strong influencer
keep the name at the...
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