Impact on Young Generation by Advertising Strartigies

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Executive summary
Objective of the Project
Introduction of Pizza Hut
Concept & Format
Product Assortment
Retail environment
Market Strategy
Price positioning
Customer Profile
Customer Pull Factors
Long term prognosis
Company policy
Health Concerns
Pasta Hut
Countries with Pizza Hut Restaurants
Pizza Hut’s Franchising Network in India
Pizza Hut named India’s most trusted Food Brand

Executive Summary

The research project deals with Pizza Hut. The research project addresses the issues and facts that are critical to success of Chain of Pizza Hut in India. The project has also looked over the main challenges. Along with this, the project has also covered management skills, services provided and trends & opportunities.

The report also discusses about the competitors of the Pizza Hut in India . It also covers various promotional techniques adopted by Pizza Hut in order to attract customers. It also shows its comparison with its competiotors. There is an intense competition among these players which make them come out with various offers time to time.

Surveys were also conducted with customers during this project which gave insights about these outlets and the factors that are motivating them to visit Pizza Hut.The result of this survey gives very interesting facts.

Finally, the report also covers strength and weaknesses along with opportunities and threats involved for Pizza Hut in Indian market.
Objective of the Project

Exploring the marketing techniques adopted by Pizza Hut in India.

Recent trends in the market with respect to promotion of Pizza Hut.

Opportunities and challenges in India.

Analysis on the basis of Survey Conducted with the Customer which attracts them to visit Pizza Hut.


Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.

Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.

In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million.

The first Indian outlet was opened in June 1996 in Bangalore. In India, Pizza Hut has 139 restaurants across 36 cities. Pizza Hut has been voted the “best family restaurant” for the second year running at the 2007 Tommy’s Parent Friendly Awards. "Pizza Hut is known for quality, innovation and category leadership. Pizza Hut is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company with, approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.

Concept & Format

Pizza Hut is split into several restaurant formats; the original family-style "Red Roof" dine-in locations, delivery locations that offer a carry-out, delivery, and dine-in options, and the store front...
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