Sip Report on B2B Customer Preference on Pizza

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Papa John’s

MINU
Papa John’s
6/19/2010

THE PAPA JOHN’S STORY

MARKETING RESEARCH

Final Project
SUBMITTED TO:
Prof. kshetragna
SUBMITTED BY:
Meenu Todi
SUBMITTED ON:
19th June 2010

LETTER OF TRANSMITTAL

I enjoyed doing this project as it gave me a great experience and more exposure to the MARKETING WORLD. I came across different people having different kinds of experiences and enjoyed listening to them and getting the questionnaires filled by them. At the same time there were some constraints too, that I had to face. This mainly included the time constraint and the non- cooperation of people. Still I found it very interesting and am thankful to my respected College Mentor Sir Kshtragna and my office Mentor Ms Smita Nivedita Das who gave me the opportunity and moral support to conduct this research.

INDEX
MARKETING RESEARCH3
LETTER OF TRANSMITTAL4
EXECUTIVE SUMMARY7
Introduction8
Accolades9
Organizational Structure of PAPA JOHN’S10
Franchise Terms11
Situational Analysis:12
Reason for such rapid growth of Fast Food industry in India:12
Industry Analysis:13
SWOT Analysis:14
Product life cycle:16
MARKET SHARE:17
Marketing Strategies17
Porter’s Five Forces:20
PROBLEM DEFINITION21
Sample and Research design:22
INFORMATION NEEDS22
Tools and Methods of Data Collection:23
Data Processing and Analysis:23
ANALYSIS & INTERPRETATION23
Factor Analysis26
Major Findings:33
RECCOMENDATIONS/ OBSERVATIONS36
Price:38
Suggestions based on the scrutiny of the store:39
Conclusion40
PAPA JOHN'S QUESTIONNAIRE41
Bibliography44

EXECUTIVE SUMMARY

The research report includes research about Papa John’s to analyze the most important element for its profitability. In this research I conducted a customer analysis in which we asked the customers their preferences for going to any fast food restaurant. We also asked them about what attracts them to a pizza store. And also their menu preferences in pizzas and how would they like their pizzas to be (like: customized or non customized, With extra cheese or with normal cheese etc).This helped us making a broad perception about the future sales and profitability of Papa John’s and what Papa John’s needs to do to Build its image and retain the customers.

Introduction

Papa John’s Pizza is one of the top three pizza restaurants in the United States. Papa John’s is based out of Kentucky. There are almost 3,000 Papa John’s in the United States, more than 200 in the United Kingdom, and 24 located in INDIA. Papa John’s founder, Mr. John Schnatter worked at Rocky’s Sub Pub while attending high school in Indiana. Schnatter then attended Ball State University while working as a delivery boy for Greek’s Pizzeria. After graduating, Schnatter started to work for his father who owned Mick’s Lounge- a bar in Jeffersonville. Mick’s Lounge began serving pizza in 1984, and was soon converted into the very first Papa John’s. In India Papa John’s first store was opened at Noida in the year 2006. The franchisee is owned by OM pizzas in the north India and by the JIP fashions and restaurants India Pvt Ltd. in West and South India . Papa John’s credits its rapid growth to excellent customer service, high-quality products and a simple menu. Any pizza that does not get an eight on a scale of 1-10 is thrown away or given to employees. There were only a few options in crust styles and other foods available, which simplified inventory and allowed for better focus on quality. Recently, Papa John’s has begun to market new menu items which are advertised constantly. These recent additions include pan pizza and thin-crust styles, each with a new type of sauce or taste. In order to simplify operations on-site and to allow for better product consistency within the chain, many steps in preparation are produced off-site. These steps include dough preparation and the mixing of spices in the sauce. Papa John’s collects most...
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