THE PAPA JOHN’S STORY
19th June 2010
LETTER OF TRANSMITTAL
I enjoyed doing this project as it gave me a great experience and more exposure to the MARKETING WORLD. I came across different people having different kinds of experiences and enjoyed listening to them and getting the questionnaires filled by them. At the same time there were some constraints too, that I had to face. This mainly included the time constraint and the non- cooperation of people. Still I found it very interesting and am thankful to my respected College Mentor Sir Kshtragna and my office Mentor Ms Smita Nivedita Das who gave me the opportunity and moral support to conduct this research.
LETTER OF TRANSMITTAL4
Organizational Structure of PAPA JOHN’S10
Reason for such rapid growth of Fast Food industry in India:12
Product life cycle:16
Porter’s Five Forces:20
Sample and Research design:22
Tools and Methods of Data Collection:23
Data Processing and Analysis:23
ANALYSIS & INTERPRETATION23
Suggestions based on the scrutiny of the store:39
PAPA JOHN'S QUESTIONNAIRE41
The research report includes research about Papa John’s to analyze the most important element for its profitability. In this research I conducted a customer analysis in which we asked the customers their preferences for going to any fast food restaurant. We also asked them about what attracts them to a pizza store. And also their menu preferences in pizzas and how would they like their pizzas to be (like: customized or non customized, With extra cheese or with normal cheese etc).This helped us making a broad perception about the future sales and profitability of Papa John’s and what Papa John’s needs to do to Build its image and retain the customers.
Papa John’s Pizza is one of the top three pizza restaurants in the United States. Papa John’s is based out of Kentucky. There are almost 3,000 Papa John’s in the United States, more than 200 in the United Kingdom, and 24 located in INDIA. Papa John’s founder, Mr. John Schnatter worked at Rocky’s Sub Pub while attending high school in Indiana. Schnatter then attended Ball State University while working as a delivery boy for Greek’s Pizzeria. After graduating, Schnatter started to work for his father who owned Mick’s Lounge- a bar in Jeffersonville. Mick’s Lounge began serving pizza in 1984, and was soon converted into the very first Papa John’s. In India Papa John’s first store was opened at Noida in the year 2006. The franchisee is owned by OM pizzas in the north India and by the JIP fashions and restaurants India Pvt Ltd. in West and South India . Papa John’s credits its rapid growth to excellent customer service, high-quality products and a simple menu. Any pizza that does not get an eight on a scale of 1-10 is thrown away or given to employees. There were only a few options in crust styles and other foods available, which simplified inventory and allowed for better focus on quality. Recently, Papa John’s has begun to market new menu items which are advertised constantly. These recent additions include pan pizza and thin-crust styles, each with a new type of sauce or taste. In order to simplify operations on-site and to allow for better product consistency within the chain, many steps in preparation are produced off-site. These steps include dough preparation and the mixing of spices in the sauce. Papa John’s collects most...