These days, there are already numerous types of Mass Media. This includes Audio recording and reproduction (records, tapes, cassettes, cartridges, CDs), Broadcasting Media (Radio, Television, Cable) Film (Cinema, DVDs), Digital Media (the Internet, Mobile Phones, Satellite), Publishing or the Print Media (Books, Newspapers, Magazines) and Video games. Today we are going to discuss five types of media. They are as follows: 1.Newspapers
Out of these, Newspapers, TV, Radio are traditional modes of mass media whereas Magazines, Yellow pages and Internet are modern modes of mass media.
Explanation of the different types of media with the advantages and disadvantages:
Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses.
• Allows you to reach a huge number of people in a given geographic area • You have the flexibility in deciding the ad size and placement within the newspaper • Your ad can be as large as necessary to communicate as much of a story as you care to tell • Exposure to your ad is not limited; readers can go back to your message again and again if so desired. • Free help in creating and producing ad copy is usually available • Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days. • Ad space can be expensive
• Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors • Poor photo reproduction limits creativity
• Newspapers are a price-oriented medium; most ads are for sales • Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded. • You may be paying to send your message to a lot of people who will probably never be in the...