Im Number One

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Contents

I. Introduction

1. What is Marketing?

II. Body

1. The importance of marketing to the society

1.1. Marketing helps to achieve, maintain and raise the standard of living of the Society.

1.2. Marketing increases employment opportunities.

1.3. Marketing helps to increase the national income.

1.4. Marketing helps to maintain the economy marketing

1.5. Marketing helps in creating of utilities.

2. The importance of marketing to the business firms

2.1. Marketing Promotes Product Awareness to the Public

2.2. Marketing Brings in Revenue.

2.3. Marketing Builds Company Reputation

III. Conclusion

IV. References

I. Introduction

In twenty-first century, being a businessman or if you want to be a successful businessman, you need to cover three main knowledge: the first one is production consumption, the second is marketing and the last is management. All of the successful business or competent managers can tell you about the importance of marketing. You can see, the people that gained most votes usually are good at marketing; the companies that are greatly succeed in market, normally, good at marketing; the famous artists in Show-biz are proficient at marketing, too.

So, the question is:

1. What is marketing?

Marketing is the process of communicating the value of a product or service to customers.

Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.

Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy.

Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part.

In a company, Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example: The marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible. Operations will need to use sales forecasts produced by the marketing department to plan their production schedules. Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labour for the human resources department.

II. Body

1. The importance of marketing to the society

1.1. Marketing helps to achieve, maintain and raise the standard of living of the Society.

Marketing brings new variety of useful and quality goods and services to the consumer, makes them satisfied. So that the standard of living will be achieved and maintained. When the consumer have been satisfied, they will demand better goods and services and marketing...
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