Marketing Magic

Topics: Marketing, Sales, Selling Pages: 4 (1230 words) Published: December 15, 2012
1. Why would taking a course in marketing be helpful even if you do not pursue marketing as a career? * At the University of Florida, they offer an online program that teaches them 4 points on the marketing field and how it works. * The first point is The value of marketing, its function within an organization and the role of marketing in society. (citation) * - One of the ways in which marketing benefits society is by informing and educating consumers. Marketing often has a persuasive intent, but it generally begins when a company identifies a customer need and seeks to explain how its products or services meet that need. For customers with clearly defined needs, marketing provides a means of learning about new products and what they do. Marketing can also include more practical information to assist in making a purchase, such as addresses, phone numbers, product release dates, store hours and Web addresses. (citation) * The second point is How to determine and define a target market. (citation) * -after taking a marketing class, students will understand why certain areas receive more of one product than other areas. There is always a strategy to what marketers do and how they get their information. Learning the approaches that marketers take in finding target markets can be used as a huge advantage to consumers. Know these techniques can help consumers save money, locate certain products, or even find a nice place to live. * The third point is Marketing strategy development. (citation) * - when people taking the marketing class, the students then understand why businesses do what they do and how they get their products out there and promote themselves to get their targeted customers to buy the businesses products. * The fourth point is 4.How to use social media, web, email and mobile marketing to achieve competitive advantage. (citation) * - by knowing these techniques and advantages in the marketing field, individuals taking the...
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