Ikea
Content: Page Number 1. History and background……………………………………… ……(2~3)
2. IKEA’s vision, mission and objectives……………………………...(3)
3. IKEA’s growth strategy……………………………………………….(4)
4. How did Ikea’s strategy initiative start?.........................................(4~5)
5. How monitoring and evaluation of operations are carried out?....(5~6)
6. Information Management system of IKEA………………………...(6~10)
7. Shopping at IKEA Franchises……………………………………..(10~13)
8. Summary……………………………………………………………….(14)
9. References……………………………………………………………..(15)
History and background
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture. Ikea is made up of two other businesses, INGKA Holding B.V; which is the "parent company" for all of IKEA 's group companies and Swedwood industrial group; which manufactures IKEA furniture, the sales companies that run IKEA stores, as well as purchasing and supplying functions, and IKEA of Sweden, which is responsible for the design and development of products in the IKEA range. INGKA Holding BV is solely owned by Stitching INGKA Foundation, which is a foundation registered in the Netherlands. The company is the world 's largest furniture retailer. The name IKEA was formed from Kamprad’s initials (I.K) plus the first letters of Elmtaryd and Agunnaryd, the farm and the village where he grew up. The company is known for its modern architectural designs on various types of appliances and furniture, often associated with a simplified eco-friendly interior design. In addition, the firm is known for the attention it gives to cost control, operational details and continuous product development, allowing it to lower its prices by an average of two to three percent over the decade to 2010, while continuing its global expansion.
The first Möbel-IKÉA store was opened in Älmhult, Småland in 1958 while the first stores outside Sweden were opened
2. IKEA’s vision, mission and objectives……………………………...(3)
3. IKEA’s growth strategy……………………………………………….(4)
4. How did Ikea’s strategy initiative start?.........................................(4~5)
5. How monitoring and evaluation of operations are carried out?....(5~6)
6. Information Management system of IKEA………………………...(6~10)
7. Shopping at IKEA Franchises……………………………………..(10~13)
8. Summary……………………………………………………………….(14)
9. References……………………………………………………………..(15)
History and background
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture. Ikea is made up of two other businesses, INGKA Holding B.V; which is the "parent company" for all of IKEA 's group companies and Swedwood industrial group; which manufactures IKEA furniture, the sales companies that run IKEA stores, as well as purchasing and supplying functions, and IKEA of Sweden, which is responsible for the design and development of products in the IKEA range. INGKA Holding BV is solely owned by Stitching INGKA Foundation, which is a foundation registered in the Netherlands. The company is the world 's largest furniture retailer. The name IKEA was formed from Kamprad’s initials (I.K) plus the first letters of Elmtaryd and Agunnaryd, the farm and the village where he grew up. The company is known for its modern architectural designs on various types of appliances and furniture, often associated with a simplified eco-friendly interior design. In addition, the firm is known for the attention it gives to cost control, operational details and continuous product development, allowing it to lower its prices by an average of two to three percent over the decade to 2010, while continuing its global expansion.
The first Möbel-IKÉA store was opened in Älmhult, Småland in 1958 while the first stores outside Sweden were opened
References: 1. Wikipedia, home » IKEA » History/Background » IKEA stores [ONLINE] http://en.wikipedia.org/wiki/IKEA 2. Booz & Company Inc, (2003), Home » How Ikea Reassembled Its Growth Strategy » Strategy + Business [ONLINE] http://www.strategy-business.com/article/00111?gko=66b6e 3. HowStuffWorks, Inc, (1998-2013) , Money » How Ikea Works [ONLINE] http://money.howstuffworks.com/ikea.htm 4. Business Teacher, (2003-2011), Currently Viewing: Home » Free Marketing Essays » Analysing Of Ikeas Strategic Marketing Problems [ONLINE] http://www.businessteacher.org.uk/free-marketing-essays/analysing-of-ikeas-strategic-marketing-problems.php 5. UKDissertations , (2003 – 2013), UK Dissertations » Dissertations » Information Technology » Information Management System Of Ikea [ONLINE] http://www.ukdissertations.com/dissertations/information-technology/information-management-system-of-ikea.php 6. UKEssays , (2003-2013), UK Essays » Essays » Marketing » Strategies And Controls Of Furniture Company Ikea Marketing Essay [ONLINE] http://www.ukessays.com/essays/management/ikea-operations-management.php 7. IKEA, (1999-2012), Inter IKEA System B.V » about us [ONLINE] http://www.ikea.com/ms/en_MY/about_ikea/the_ikea_way/history/index.html