Strategic Management and Business Level Strategies

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- Brief History of IKEA: In 1943 Ingvar Kamprad, the founder of IKEA, starts IKEA.

- The I stands for Ingvar, K for Kamprad, E for Elmtaryd (the name of his family farm) and A for Agunnaryd (the name of the village he lives in).

- In 1948 Ingvar built a small shed on his family’s farm where the milk man would pick up goods and take it to the train station to be shipped to customers.

- During the 1950’s IKEA started to sell furniture at fairs.

- In 1958 IKEA opened their first store.

- In 1963, IKEA started to expand internationally currently having stores in over 35 countries. (can add more or delete if want)


- To study the effectiveness of business level and the international strategies of IKEA


- Business Level Strategies (general): define what business level strategy is, explain differences between business level strategies and the risks each strategy has.

- Business Level Strategies IKEA: discuss their strategies versus their competitors (if they even have competitors)

- Study the prior years of IKEA and see if business has been improving. (Should use accounting for this ex. ratios, in actual report do graphs)

- Discuss if the business strategy is working? Why is it working or not working? Improvements in IKEA’s strategy

- Performance evaluation of IKEA’s strategy 200?-2009

- Finding

- Recommendation

- Should try to include the following items in Scope:

• Value Chain model

• 5 M’s

• Porters 5 Forces

- Eight Performance Measure

• Firm Survival, Accounting measures,

• Multiple stakeholder approach

• Balanced score card

• Corporate social responsibility,

• sustainability and triple bottom line

- Competitive advantage

• Strengths/weaknesses

- Environments

• External,

• Internal

- Industrial Organization model

- Stakeholders

- Assets

• Tangible...
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