Iec Strategy of 4p's (Executive Summary)

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The IEC Strategies of the Family Development Session
and How it Affects the Behaviour Change of
the 4P’s Beneficiaries

Based on the 2006 Annual Poverty Statistics of the National Statistical Coordination Board (NSCB), 27.9 M Filipinos or 1/3 of the whole population are poor. In order to address the problem of poverty in the country, the Department of Social Welfare and Development (DSWD) implemented a Conditional Cash Transfer Program now known as Pantawid Pamilyang Pilipino Program (4Ps). The 4Ps is a human development program of the national government that gives CCT grants to extremely poor families in order to improve their health, nutrition and education especially the children aged 0-14. The said program has two objectives: 1) Social Assistance and 2) Social Development.

One of the conditions under the said program before the beneficiaries will receive their CCT is the Family Development Session (FDS). It aims to widen the knowledge and boost the skills of parents and help them to understand and meet the health and education conditions of the program. The FDS is being done by the 4P’s workers through home visits, the use of modules on modular sessions guide for parents, family drug prevention program, parent effectiveness service and empowerment and reaffirmation of paternal abilities.

The term Information, Education and Communication (IEC) Strategies pertains to a comprehensive programming intervention which is an important part of a development program of a country, which aims to achieve behaviour/attitude changes in selected audiences.

The researchers formulated the research question “How does the IEC Strategy of the Family Development Sessions affect the behaviour change of the 4P’s Beneficiaries in Naga City?”
In order to measure how effective was the IEC Strategies of the FDS in influencing the behaviour change of the beneficiaries, the researchers formulated the following subsidiary questions:
1. Do the personal beliefs of the...
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