Ibs Mod Guide Jan
Keele University - Business Administration, Year 3, 2012/13
MODULE GUIDE
International Business Strategies (MAN 30055)
Lecturer: Geoff Underwood
g.underwood@keele.ac.uk
Aims:
This module examines how and why businesses develop internationally and the strategies they employ; we consider the influence that institutions, cultures and ethics have on the international business world and look at methods of strategic analysis, development and implementation.
Learning objectives:
* To introduce students to key concepts and issues in International Business Strategy
* To differentiate between globalisation and international expansion
* To understand the impact of institutions, cultures and ethics on International Business
* To explore the main benefits and problems of Internationalisation
* To understand the main organisational structures needed to operate International Strategy
* To outline the main development routes and methods for global expansion
* To consider the implications of globalisation on the companies operating it and the countries involved in its development
Teaching
Workshops take place every Friday between 2.00pm and 4.00pm in the Westminster Theatre, commencing on Friday 8th January 2013; the final workshop will be on Friday 22nd March.
There will be a further ‘drop-in surgery’ session in w/c 25th March for students requiring guidance on any aspect of the module or the forthcoming exam.
Slides and learning materials will be posted on the VLE after each session.
During the workshops, students are encouraged to critically reflect upon the topics and will have the opportunity to develop their analytical, communication and presentation skills. The session format will be a blend of lecture, facilitated discussion and small-group analysis of selected case studies.
Schedule of Workshops and Assessments Date | Workshop | Assessment | 08/02/13 | Guest Speaker | | 15/02/13 |
MODULE GUIDE
International Business Strategies (MAN 30055)
Lecturer: Geoff Underwood
g.underwood@keele.ac.uk
Aims:
This module examines how and why businesses develop internationally and the strategies they employ; we consider the influence that institutions, cultures and ethics have on the international business world and look at methods of strategic analysis, development and implementation.
Learning objectives:
* To introduce students to key concepts and issues in International Business Strategy
* To differentiate between globalisation and international expansion
* To understand the impact of institutions, cultures and ethics on International Business
* To explore the main benefits and problems of Internationalisation
* To understand the main organisational structures needed to operate International Strategy
* To outline the main development routes and methods for global expansion
* To consider the implications of globalisation on the companies operating it and the countries involved in its development
Teaching
Workshops take place every Friday between 2.00pm and 4.00pm in the Westminster Theatre, commencing on Friday 8th January 2013; the final workshop will be on Friday 22nd March.
There will be a further ‘drop-in surgery’ session in w/c 25th March for students requiring guidance on any aspect of the module or the forthcoming exam.
Slides and learning materials will be posted on the VLE after each session.
During the workshops, students are encouraged to critically reflect upon the topics and will have the opportunity to develop their analytical, communication and presentation skills. The session format will be a blend of lecture, facilitated discussion and small-group analysis of selected case studies.
Schedule of Workshops and Assessments Date | Workshop | Assessment | 08/02/13 | Guest Speaker | | 15/02/13 |