A. General Market Description :
Under this section of the proposed project, the viability of the project will be presented. Geographical Location
The primary target market will be household family that are located within the city of Baguio and La Trinidad , Benguet. The products to be produced will be reaching out to the urban areas of said cities. Both urban areas having a cool temperature is conducive to the project's organic vegetables namely lettuce, pechay and bell pepper allowing these products to have a shelf life of 15 days and more if kept in the household refrigerators. Socio graphic
The primary target market profile be family households , that are health conscious families, middle aged husband and wife, senior aged husband and wife and with basic knowledge and awareness of the health benefits of chemical /pesticide free organic vegetables and regardless of their religion. Economics
The primary target market will be household families covering the young and starting families, middle aged families, and senior aged families with sufficient disposable income. These target market will be basically the health conscious families and have sufficient awareness regarding the health benefits of organic vegetables. These target market will be from the class A/B/C economic strata within the city of Baguio and La Trinidad. The target market will afford to source and choose organic vegetables among the wide commercial availability of non-organic vegetables in the market. Psycho graphic
The target market will be family households that are very health conscious, and have full awareness of the wide practice of applying chemical pesticides by many vegetable farmers located in the province of Benguet. These are the households that have stopped buying non organic vegetables and have switched their purchases to non organic vegetable. The target market will be family households presently consuming organic vegetables and are satisfied with the health benefits. Behavioristic
The proposed project will target household families needing convenience when purchasing their organic vegetables during ordinary days and weekends. The proposed products will be available in key organic vegetables retail outpost located within selected sites in the city of Baguio and La Trinidad for the convenience of the target market. The products will also have an identifiable organic seal certified sticker located on its outer packaging in order to be easily identifiable as certified organic product. This seal will make it easier for the target market to make the decision to purchase the organic products. When the purchase is made by the target market, this provides the customer an assurance that a safe and healthy organic vegetable is purchased for the family household consumption.
B. Segmentation and Target Market ( 4 P's of Marketing) Jessie and Daniel
1. Product ( Features, selling points to convince customer to buy). Eating vegetables provides health benefits — people who eat more vegetables and fruits as part of an overall healthy diet are likely to have a reduced risk of some chronic diseases. Vegetables provide nutrients vital for health and maintenance of your body. Organic Lettuce health benefits
Lettuce is one of the usual veggies served in your salad. It is rich in vitamin A, K and C, folate, manganese and chromium. The darker leaf type, romaine lettuce, is known to be more nutritious than any other lettuces. It helps in proper digestion, promotes healthy liver, and decreases the threat of heart diseases and stroke. Studies made between organic and non-organic lettuces, there is a prominent difference in the amount of chlorophyll present in organic lettuce. Many people had a basic understanding that pesticides, fertilizers and other chemicals used to plants or vegetables can destroy the...