Firstly, reasons why human resource management and employee motivation have become increasingly important. Human resource management has become essential for a number of reasons, among which include the existence of competitive pressure to dominate a market, the ever changing nature of the economy as well as the complexity of the labor market (Samson & Daft 2005, p.441; Lusthaus et al. 1999, p. 62) For example, competitive pressure in today’s market is rather fierce and stiff (Garmegger & Shemmer 1998). Rapid economic growth has resulted to companies trying fiercely to differentiate its products and services from competitors in order to increase market share (Lecture 5 2006, Samson & Daft 2005, p.441) . In order to be distinctive, human resource management plays an... [continues]
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