Human Resource

Topics: ITunes, IPhone, Usage share of web browsers Pages: 2 (652 words) Published: May 13, 2013
Part A
3) Why did Motorola acquire Sound buzz? What synergies will be created Through this partnership.
Motorola is the global leader in mobile entertainment, has successfully completed its acquisition of Soundbuzz, a leading pan-Asian music provider. I think it will opens the door for Motorola to extend its successful Greater China music platform, MotoMusic, to India and Southeast Asia. The acquisition of Soundbuzz establishes MotoMusic as the leading music platform in the Asia-Pacific region MOTOMUSIC service, Motorola has more than two years’ experience delivering mobile music to consumers with its carrier customers in China, Hong Kong and Taiwan. Theacquisition of Soundbuzz allows Motorola to expand MOTOMUSIC beyond China, into India,Southeast Asia, Australia and New Zealand. With well over 90 percent of all digital music content in Asia sold via mobile channels, a level expected to remain in the coming years, Motorola’s strength in music delivery will help its carrier customers access this growth opportunity. With the resources of Motorola, we are now able to immediately expand the digital music offerings available to our customers – and Motorola’s rapidly growing installed base of handsets throughout the region,” said Sudhanshu Sarronwala, CEO of Soundbuzz. “Clearly, this marks a major milestone, as it positions Soundbuzz and Motorola to better participate in the ongoing growth in Asia’s booming mobile music download market.” “Music is the heart and soul of the mobile entertainment experience, and with Soundbuzz as a part of our family, Motorola has the biggest heart and the most soul in mobile music in Asia,” said Ian Chapman-Banks, Vice-President of Mobile Devices Marketing for Motorola Asia-Pacific. Soundbuzz will maintain its Singapore headquarters along with other offices in Mumbai and Sydney, forming a core component of Motorola’s evolving mobile entertainment strategy in the Asia-Pacific region.

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