Value Innovation

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Value innovation
Company: Apple
Product: iTunes Store In the dusk of the 19th century Sony was only the big player of the music industry. Its innovative product “Walk-Man” changes the way that people used to listen the music. In other word Sony brings the music system from the room to the road. But after the invention of MP3 formats, the bulk and the electromechanical Sony player losses its grip in the market. Because of the size, memory and the fully digital forms, mp3 player totally obsolete the Sony’s product. After then, lots of company started producing different types of portable mp3 player. But in the mid of this chaos a declining computer based company “Apple launched a music player in October 23, 2001 named as “iPod. Because of its aesthetic design, unique click-wheel to navigate, sexiest looks and plethora’s of other features, this device becomes so popular that company started to concentrate more on music industry rather than its core product “computers”. So, apple started to come up with improved version of iPod almost every year and currently apples have very sophisticated devices like iPod Touch, iPhone, iPad in its product line-up. These products are just stylist hardware but the major success of apple products lies on the software they are embedding in their devices and the platform like iTunes from where consumer can frequently upgrade their gadget’s software and download millions of application, songs, videos, TV programs, books, movie and digitally almost everything. In the beginning, lunching of iTunes was basically to convert the songs and videos of other formats into iTunes so that they will be compatible for apple products. But later apple recognized the potential of iTunes store as an online electronics shop and started to sell songs and video. The major intention of lunching iTunes was to protect piracy and to make gadgets compatible but now apple’s...
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