Hul's Marketing Strategies

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  • Topic: Unilever, Hindustan Unilever, Pureit
  • Pages : 24 (4794 words )
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  • Published : December 6, 2012
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SUMMER INTERNSHIP REPORT
Hindustan Unilever Pureit

MARKET RESEARCH ON WATER PURIFIER
PRODUCT NAME- PURE IT
SUBHEADING: HOW TO ACHIEVE 100% MANNING IN HUL

BY

SANDEEP SINGH BHATIA
IMM-09-II-247

ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I take this opportunity to express my deep sense of gratitude and appreciation to my project guide Mr. ANKUR CHAWLA (TERRITORY SALES MANAGER ) for assistance, motivation, and being a continual source of encouragement for me. I am thankful to my project guide Mr. SURENDRE MANKASH for his timely guidance, cooperation and encouragement. I also express my gratitude towards my parents and sincere thanks to my friends, well wishers for their encouragement and kind co-operation to complete this report.

DECLARATION

I, SANDEEP SINGH BHATIA of PGDBM (2009-11) studying at IMM (INSTITUTE OF MARKETING AND MANAGEMENT), NEW DELHI, solemnly declare that the project work titled- ‘’ MARKET RESEARCH ON WATER PURIFIER” was carried out by me at HINDUSTAN UNILEVER, in partial fulfillment of the MBA program me.

This program me was undertaken as a part of academic curriculum according to the University rules and norms and by no commercial interest and motives.

SANDEEP SINGH BHATIA

TABLE OF CONTENTS

SR. NO.| | PARTICULARS| PAGE NO.|
1| | Introduction To Market Research| 1-2|
| 1.1| Introduction| 1|
| 1.2| Key Players in the market| 1|
| 1.3| Scope of Market Research| 2|
2| | Introduction To The Company| 3-6|
| 2.1| Company Profile| 3|
3| | Brief about Pureit| 7-11|
4| | How To Achieve 100% Manning| 12|
| 4.1| How to recruit| 13|
| 4.24.3| Sources of recruitment How to keep employees happy| 14-18| 5| | Comparative Analysis| 19|
| 5.1| Research & Analysis| 20-29|
6| | Sample Questionnaire| 30-31|
| 6.1| Graphs & Pie-charts| 32-34|
7| | FINDINGS OF THE PROJECT & RECOMMENDATIONS| 35| 8| | BIBLOGRAPHY| 36|

1
Market Research

1
Introduction:

Usually it is said that if marketing would be a train, then market research would be the locomotive. In other words, market research should ideally be the starting point of any marketing exercise. Conducting any marketing exercise - be it related to pricing, promotion or distribution of a product or service, without researching the potential market is as sensible as setting out to sells and in the Sahara Desert.

Market research provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process.

Growth Trends in Market Research

India, fastest growing market research industry in the world, with growth rates at around 31 % (2006-07). China is a distant second growing at 20 %. The size of the industry if of 595 crore, but the industry is growing rapidly with a lot of business coming from overseas. The business coming from overseas from overseas involves lot of outsourcing as cost advantages are enormous. The processing of data is almost 50% cheaper in India than in developed countries. The outsourcing business amounts to almost for the 8 % industry and this figure is doubling in value every year.

Key Players in Market Research

Dun Bradstreet (D&B)
Information Resource Incorporation
NPD Group Information
A .C. Nielsen India Pvt. Ltd.
Maritz Research
NFO Research Incorporation
ICMR (Indian Council of Market Research)
IMRB (Indian Market Research Bureau)
2

Scope of Market Research

Many people think...
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