Consumer Behaviour in Hyundai Motors

Topics: Hyundai Motor Company, Automotive industry, Automobile Pages: 23 (5713 words) Published: October 1, 2012
Term Paper Report

Consumer Behaviour in Hyundai Motors

Submitted in partial fulfilment of the requirements of
Bachelor of Commerce Honours (B.COM H)
Amity University Haryana, Gurgaon (Manesar)

Guided By: Submitted By: Mrs. Vasundra Dhingra Anand Dhull Faculty of Amity Business School, B.Com (H) 2nd Year

Amity University Haryana. Roll No. A50004611036

Words are indeed inadequate to convey my deep sense of gratitude to everybody. This project is an outcome of all the efforts and co-ordination of various people to whom I shall always remain grateful. In this present world of competition there is a race of existence in which those who are having will to come forward will succeed. Project is a bridge between practical and theoretical working, by knowing this fact I have committed myself for the project. I am highly indebted to Ms Ranjana Kothari (my project guide) who has set the ball rolling to understand each and every minute details of project. She has been a source of inspiration through her constant guidance, personal interest, prompt assistance, valuable interest, encouragement and untiring help. I convey my sincere thanks to her. In spite of her busy schedule, she always found time to guide me. I am very much obliged to her. The experience was novel one and I would like to thanks my family members and my friends for their support and encouragement to carry out this work on time. I would also like to thanks all those people whose advice and Guidance has been of immense importance for the completion of Research report.

Anand Dhull
Bcom(Hons.) 2011-2014
Table of Contents

S.No| Table of contents| Page no.|

1| Acknowledgement| 2|
2| Consumer Behaviour| 4|
3| Automobile industry in India| 9|
4| Hyundai motors India Limited| 20|
5| Objectives of the Study| 26|
6| Analysis and Interpretation| 30|
7| Findings| 41|
8| Suggestions| 42|
9| Conclusion| 43|
10| Questionnaire| 44|
11| Bibliography| 46|


Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.  It blends elements from psychology, sociology, social anthropology andeconomics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behaviour is difficult to predict, even for experts in the field. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Each method for vote counting is assumed as social function but if Arrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonicity, unanimity, homogeneity and weak and strong Pareto optimality. No social choice function meets these requirements in an...
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