Marketing Strategy & communication
Group 1 - Project work (Dove Men)
• Dove is a personal care brand owned by Unilever
• Dove products are manufactured in the Netherlands, United States, Argentina, Germany, Ireland, Australia, Canada and Brazil.
• sold in more than 35 countries
• The new Dove Men+Care collection includes:
o DOVE MEN+CARE CLEAN COMFORT DEODORANT SPRAY
o DOVE MEN+CARE COOL FRESH DEODORANT SPRAY
o DOVE MEN+CARE ENERGISING SPICE DEODORANT SPRAY
o DOVE MEN+CARE CLEAN COMFORT DEODORANT STICK
o DOVE MEN+CARE CLEAN COMFORT DEODORANT ROLL-ON
o DOVE MEN+CARE COOL FRESH DEODORANT ROLL-ON
o DOVE MEN+CARE CLEAN COMFORT BODY AND FACE WASH
o DOVE MEN+CARE EXTRA FRESH BODY AND FACE WASH
o DOVE MEN+CARE DAILY PURIFYING BODY AND FACE WASH
offering 24 hour powerful protection and skin caring action.
Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
Dove Men+Care launched in December 2009
Unilever skincare brand Dove is making its first foray into the men's market with a range eyeing £21m in first-year sales.
Launched a men’s line of Dove products (Dove Men+Care) in December 2009 in the U.S.
The Dove Men+Care range, which Unilever described as its biggest launch planned for 2010, targets "the more mature man" who the manufacturer said was under-serviced in the male toiletries market.
360-degree campaign supported by advertising, public relations, promotions, mobile, digital and social media. Significant presence in platforms where we can engage and interact with our target male consumers and the women in their lives who are, many times, the primary shopper in the household. We understand our core audience and plan to interact with men in places where they live and play...
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