Dove Customer Satisfaction Survey

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CUSTOMER SATISFACTION SURVEY

At Dove, we're always looking for new ways to keep our valued customers happy. Could you please take a moment to complete the following questionnaire and give each item a rank.

Name:
Gender:
Occupation:
Location (Address and Contact info):
Age:

What is the most attractive thing that would make you prefer Dove over competitive products?

……………………………………………………………………………… Very dissatisfied| Dissatisfied| Neither| Satisfied| Very Satisfied| Overall Experience| | | | | | Quality of product|
| | | | | Protection of skin|
| | | | | Suits your skin complexion|
| | | | | Hygiene|
| | | | | Lather |
| | | | | Fragrance |
| | | | | Lasting of fragrance|
| | | | | Packaging|
| | | | | Size of soap bar|
| | | | | Value for money|
| | | | | Availability & Variety|
| | | | | Variety of fragrances|
| | | | | Availability of Offers|
| | | | | Variety of sizes|
| | | | | Availability in stores|
| | | | | Availability of promotion|

Competition:
*Give a rank to each brand in each of the categories from 1 to 5. 1= poor, 5= excellent
Lifebuoy| Lux| Camay| Fa| Dove| Brand of Soap|
| | | | | Quality of product|
| | | | | Protection of skin|
| | | | | Suits your skin complexion|
| | | | | Hygiene|
| | | | | Lather |
| | | | | Fragrance |
| | | | | Lasting of fragrance|
| | | | | Packaging|
| | | | | Size of soap bar|
| | | | | Value for money|
| | | | | Variety of fragrances|
| | | | | Availability of Offers|
| | | | | Variety of sizes|
| | | | | Availability in stores|
| | | | | Availability of promotion|

1. Have you ever used Dove soap?
•Yes
•No
2. If yes, it is because:
•perfume
•color
•long lasting
•hygienic
•protect skin
•value for money
•other (specify)
3. If no, it is because:
•Lack of awareness
•Lack of availability
•You find it expensive
•You don’t like the product
•Others………….

4. You know about Dove soap from:
•Newspaper advertisements
•Radio
•TV advertisements
•Word of mouth
•Point of sale
•Other source…………

5. How many bath soaps do you personally use every month?
•1 •2 •3 •4

6. How many soaps do you require for your household every month? •1 •3 •5 •7

7. Which type of bath soaps do you prefer?
(Tick as many you think appropriate)
•Foamy
•Thick lather
•Transparent
•Milky
•Colored
•Glycerin
•Medicinal
8. What is the maximum price you spend on basic sized bath soap? …………………………….

9. Which brand do you prefer the most?
•Dove
•Lux
•Lifebuoy
•Fa
•Camay
• Other

10. Do you change from one brand of soap to another frequently? •Yes
•no

11. How many times did you change brands in the last 3 months? •0nce
•twice
•many times

12. Do you remember any of the TV promotions of Dove soap?
•Yes
•No

13. Does celebrity endorsement prompt you to purchase Dove soap? •Yes
•No
14. which of the offers available influence you the most to buy Dove soap? •Discounts offer
•Buy one get one
•Combo pack
•Other…

15. Is Dove Soap easily available to you?
•Yes
•No
16. From where do you usually purchase Dove Soap?
•Nearby Store
•Retail Store
•Whole Seller

17. Which type of Dove Soap you like the most?
•Cream bar
•pink Rosa
•cool moisture
•cream oil
• Other (specify)

18. What is the size of the Dove Soap you usually purchase? •100g •200g •300g

19. Do you have any suggestions?

……………………………………………………………………………
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