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By | March 2013
Page 1 of 15
Larry Steven Londre

Marketing, IMC, Advertising, Promotion, Media and More.

2012 Edition

Several Concepts, Terms and Useful Definitions to Help in Explaining and Understanding Marketing and Related Activities, including Defining Marketing, the Marketing Concept, Marketing Mix (4P’s), and the Nine P’s (9P’s) ©2007 There are a number of important strategic philosophies and practices that guide Marketing planning, efforts and/or Marketing relationships/partnerships: Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Principles of Marketing, 14e, Kotler and Armstrong, 2012)

Marketing: The activity , set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.. (Marketing Management 14e, Kotler and Keller, 2012)

The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. (Peter F. Drucker) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The previous definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (In 2008, the American Marketing Association unveiled their new, revised definition of marketing, used as the official definition in books, by marketing professionals and taught in universities.) The American Marketing Association revisits the definition for marketing every five years in a disciplined effort to reflect on the state of the marketing field. This process, as laid out in the Association's bylaws, is guided by a committee...

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