Preview

Hrm Practice

Powerful Essays
Open Document
Open Document
2645 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hrm Practice
Introduction

The different projects that are enhanced by different corporations make a difference in the results and growth of the company. However, there is not only the ability to increase or decrease revenue according to specific projects. There is also an alteration with the company by the history, development and incorporation of a specific organizational structure and culture within the business. Different businesses are able to create and enhance projects according to their foundational set-up, leading to the overall growth that the company has.

Krispy Kreme

Company Profile and Project

Krispy Kreme first began in 1933 in Nashville Tenessee, with founder Vernon Rudolph. This began with delivering donughts and pastries door to door through various customers. The company then grew into a smaller story and began to expand into several branches. By the 1960s, there were several stores that were located throughout the southeastern United States. In 1976, the structure moved to Chicago, Illinois and became a branch of Beatrice Foods. In the 1990s, this expanded into a national organization. By 2001, this moved further into Canada, then into international operations (Krispy Kreme, 2009).

The project of Krispy Kreme includes a network of 320 stores that are designed to manage the donut inventory and take orders. This is leveraging on technology to enhance the orders taken and the inventory available. For instance, the new system that is integrated into the structure alerts store managers if they have too much inventory or if there are damaged goods at the store. This has led to the loss of orders to move from 26,000 to 3,000 orders. This is also providing store managers with the ability to handle twice as many stores because of the technical alerts. This is designed to provide more efficiency to the various stores that are selling the donuts and is providing many with more opportunities to provide the right



References: 1. Bauer – Hanssen. (1996). Responding to Hypercompetition: The Structure and Processes of a Regional Learning Network Organization. Organization Science (7), (4). 2. Hoovers. (2009). Krispy Kreme Company Description. Retrieved from: http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml. 3. Kinkos. (2009). Kinkos Inc. Retrieved from: http://www.fundinguniverse.com/company-histories/Kinkos-Inc-Company-History.html. 4. Krispy Kreme. (2009). Krispy Kreme History. Retrieved from: http://www.krispykreme.com/history.html. 5. Miles, Raymond, Charles Snow. (2003). The New Network Firm: A Spherical Structure Built on Human Investment Philosophy. Organizational Dynamics, (23), (4). 6. Nike. (2009). Nike Company Overview. Retrieved from: http://www.nikebiz.com/company_overview/history/1990s.html. 7. Novel Guide. (2009). Krispy Kreme Donuts, Incorporated. Retrieved from: http://www.novelguide.com/a/discover/cps_03/cps_03_00422.html. 8. Zoltners, Andris, Prabhakant Sinha, Sally Lorimer. (2009). “Building a Winning Sales Force: Powerful Strategies for Driving High Performance.” Amacom: New York.

You May Also Find These Documents Helpful

  • Powerful Essays

    Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as “the hottest brand in America.” The company’s success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade.…

    • 1977 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Is535 Course Project

    • 2779 Words
    • 12 Pages

    Cross, R. L. (2010). The Organizational Network Fieldbook : Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance. San Francisco, CA: Jossey-Bass.…

    • 2779 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Krispy Kreme

    • 1578 Words
    • 7 Pages

    Krispy Kreme was founded by Vernon Rudolph after he purchased the famous secret recipe of yeast-raised doughnuts in 1937 from a French chef in New Orleans. Rudolph began to sell these doughnuts wholesale to supermarkets. The demand for his doughnuts grew quickly, and by cutting a hole in the wall of the factory to sell directly to customers the concept of Krispy Kreme retail stores was born.…

    • 1578 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Krispy Kreme

    • 457 Words
    • 2 Pages

    KrispyKreme is a doughnut company founded on July 13, 1937. Krispy Kreme's founder Vernon Rudolph and his uncle purchased Joseph LeBeouf's donut shop on Broad Street in Paducah Kentucky along with a secret recipe for yeast-raised doughnuts in 1933 acquired from a New Orleans French Chef. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The Krispy Kreme logo was designed by Benny Dinkins, a local architect.…

    • 457 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    References: Ashkenas, R., Ulrich, D., Jick, T., & Kerr, S. (2002). The boundaryless organization: Breaking the chains of organizational structure (2nd ed.). San Francisco, CA: Jossey-Bass.…

    • 672 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Krispy Kreme began in 1937 when Vernon Rudolph opened his first doughnut shop in Winston-Salem, North Carolina. The name was invented to represent the crispy outside of the doughnuts and the soft, creamy middle. Based upon a recipe he bought in 1937 from a French chef, the original glazed doughnuts remain unchanged over the years. The recipe is locked in a fireproof vault at the company's headquarters to this day! A typical Krispy Kreme store turns out more than 3,000 doughnuts an hour. A large store can create up to 12,000 doughnuts per hour.…

    • 557 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Krispy Kreme Case Study

    • 2620 Words
    • 11 Pages

    First getting its corporate bearings on July 13, 1937 in Winston-Salem, North Carolina, Krispy Kreme Doughnuts have seen the many stages of financial gain and loss. Through the 1930’s and 1940’s the company saw regional growth and by the late 1950’s Krispy Kreme had opened 29 shops in 12 states. 1960 marked an era where management Vernon Rudolph and Mike Harding began to emphasize corporate standardization through its brand image. All Krispy Kreme shops were made with a green roof, a red-glazed brick exterior, a viewing window inside, an overhead conveyer for doughnut production, and bar stools. Original owner Vernon Rudolph in 1973, so Harding continued the growth and under their management the company’s revenues grew from more than $1 million in 1954 to $58 in 1974. Two years later, Beatrice Foods bought Krispy Kreme and tried to make some changes to the brand image and doughnut recipe. After seeing how the changes negatively affected sales, the owners changed the lettering and recipe back to the originals. A group of franchisees bought out the company in 1982 and due to double-digit interest rates no expansion was made. Eventually, corporate revenues grew steadily to $117 million 1989 and then edged off for six years.…

    • 2620 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Inf 340 Week 2 Assignment

    • 936 Words
    • 4 Pages

    In order for an organization to remain successful, it must be able to fulfill its day-to-day operations without mistakes. If these demands cannot be met, a new project must be created in order to stay in business and ahead of the competition. If an organization has a problem, they can benefit from fixing it by following a formal process for identifying, selecting, initiating, and planning projects (Valacich, 2009).…

    • 936 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Aldrich, H. E. Organizations and Environment, Prentice-Hall, Englewood Cliffs, NJ, 1979. Ansoff, H. I. Implanting Strategic Management, Prentice-Hall, Englewood Cliffs, NJ, 1984. Astley, W. G. and C. J. Fombrun. 'Collective strategy: social ecology of organizational environments ', Academy of Management Review, 8, 1983a, pp. 576-587. Astley, W. G. and C. J. Fombrun. 'Technological innovation and industrial structure: the case of telecommunications. In Lamb, R. (ed.), Advances in Strategic Management, vol. 1, JAI Press, Greenwich, CT, 1983b, pp. 205-229. Blau, P. M. and W. R. Scott. Formal Organizations, Chandler, San Francisco, 1962. Bresser, R. K. 'The captives of collective strategies ', Proceedings of the American Institute for Decision Sciences, Toronto, 1984, pp. 383-385. Bresser, R. K. and J. E. Harl. 'Collective strategy: vice or virtue?, Academ.y of Management Review, 11, 1986, pp. 408-427. Bunting, D. and J. Barbour. 'Interlocking directorates in large American corporations, 1896-1964 ', Business History Review, 45, 1971, pp. 317-335. Business Week. 'How Kennecott has mismanaged Carborundum ', 23 May, 1983, pp. 127-130. Emery, F. E. and E. L. Trist. 'The causal texture of organizational environments ', Human Relations, 18, 1965, pp. 21-32. Fombrun, C. J. and W. G. Astley. 'The telecommunian institutional cations community: overview ', Journal of Communication, 32(4), 1982, pp. 56-68. Fombrun, C. J. and W. G. Astley. 'Beyond corporate strategy ', Journal of Business Strategy, 4(1), 1983, pp. 47-54. Hawkins, R. G. and I. Walter. 'Planning multinational operations '. In Nystrom, P. C. and W. H. Starbuck (eds), Handbook of Organizational Design, vol. 1, Oxford University Press, New York, 1981, pp. 253-267. Khandwalla, P. N. 'Properties of competing organizations '. In Nystrom, P. C. and W. H. Starbuck (eds), Handbook of Organizational Design, vol. 1, Oxford University Press, New York, 1981, pp. 409-432. Litwak, E. and J. Rothman. 'Towards the theory and practice of coordination between formal organizations '. In Rosengren, W. R. and M. Lefton (eds), Organizations and Clients: Essays in the Sociology…

    • 6664 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    Krispy Kreme was originally a partnership, but now is a corporation. As a corporation, Krispy Kreme has limited liability, the ability to obtain finances for expansion, and a perpetual life. In addition, it has easily changeable ownership, attractiveness to potential employees, and the ability to obtain finances from…

    • 2349 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Best Hrm Practices

    • 784 Words
    • 4 Pages

    1. Good Practice in Human Resource Management (HRM) Based on an interview with Graham Walton, Library Service Development Manager at Loughborough University ExFiles FOLIO Course – January 2007…

    • 784 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Krispy Kreme began as a single doughnut shop in Winston-Salem, North Carolina, in 1937, when Vernon Rudolph, who had acquired the company's special doughnut recipe from a French chef in New Orleans, started making and selling doughnuts wholesale to supermarkets. Within a short time, Rudolph's products became so popular that he cut a hole in his factory's wall to sell directly to customers—thus was born the central Krispy Kreme retail concept: the factory store. By the late 1950s, Krispy Kreme had 29 shops in 12 states, many of which were operated by franchisees.…

    • 2792 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Capital Structure

    • 1206 Words
    • 5 Pages

    My company choice is Nike Inc. (Nike), a multinational sports footwear, equipment and apparel manufacturing company based in Oregon, United States. This puts Nike in the apparel industry. In 2010, Forbes rated Nike as the top sports business with a total value of $10.7 billion.…

    • 1206 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Osborn, R.N. and Hagedoorn, J. (1997), "The Institutional and Evolutionary Dynamics of Interorganisational Alliances and Networks", Academy of Management Journal, Vol. 40 No. 2, pp. 261-278.…

    • 3996 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    Hr Practice

    • 5174 Words
    • 21 Pages

    The conclusion drawn from these three bodies of work is that, with the exception of a handful of high performing airlines, the industry as a whole continues to function as per a traditional, top-down, highly divisionalised,…

    • 5174 Words
    • 21 Pages
    Powerful Essays