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Marketing Principles

Understanding the concept and process of Marketing of

Hewlett Packard

Prepared by: Mausam Bala Khanal

Hewlett Packard

The Stanford University classmates Bill Hewlett, along with Dave Packard went ahead to find Hewlett Packard (HP) in the year 1939 A.D. The Corporate headquarter of HP is in Palo Alto, California, USA. With its increasing employees and extending business in more than 170 countries around the world it is now truly Global. The first product of the company is the audio oscillator. It was one of the electronic instruments utilized by the sound engineers. Amongst the first customer of HP was 'Walt Disney Studios'. They purchased 8 oscillators for developing and testing a new-fangled sound system to make the film 'Fantasia'. The Hewlett Packard or HP Company is, at present, the topmost Corporation with respect to the information technology. HP is the organization known for revolutionizing printing industry. Moreover, it's the pioneer in computer world have expertise across the range of IT devices, infrastructure, software and services. HP’s Mission Statement

"To provide products, services and solutions of the highest quantity and deliver more value to our customers that earns their respect and loyalty.”

HP’s Vision Statement
“To view change in the market as an opportunity to grow; to use our profits and ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.”

HP’s Objective Statement
At HP we don’t just believe in the power of technology. We believe in the power of people when technology works for them. To help you create. To make the digital tangible. To harness the power of human information. At HP we work to make what you do matter even more. HP’s Marketing Concept

Scott Ballantyne, vice president and general manager of the personal systems group at HP, said: “The technology keeps changing and people keep chasing...
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