Bus 599 Case Study

Dennis O. Parmer Module 1 Case Strategic Review BUS 599 - MBA Integrative Project Instructor, Dr. Gary Hascall INTRODUCTION In the 1980s no one who was anyone that went anywhere, without his or her Handheld Personal Computer (PC) was not considered fully prepared in the business world. The digital PC as we know it was changed with such a great demand. By the end of the 1990s, a handheld PC was capable of handling all the normal tasks of its ancestor - address book, notepad, appointments diary and phone list, can now offer many more updated applications such as spreadsheet, word processor, database, financial management software, clocks, calculator and games. With all this ability and to satisfy a growing demand, one such company quoted
HP has a wide variety of products and services. They offer so many that it can easily still earn profits even during times of recession and economic downturn. HP has been able to compete more aggressively and beat out competitors by reducing costs. HP is extremely active in research and development which coincides with its GO to be committed to innovation. Lately, HP has partnered with other leading technology companies to leverage cost and maximize customers experiences. HP has introduced several green initiatives to maintain its objective in corporate citizenship. These citizenship initiatives are based on product reuse and recycling, climate and energy, and supply chain responsibility. HP also has a huge focus on internet protocol (IP) technology. This has led to some large success in leveraging networks for voice and video communication. One of HPs weaknesses is its stock price. Due to the recent recession, the fluctuation in HPs stock price is a major weakness because it is an indicator of uncertainty for the company. Due to the size of HPs workforce, it is also difficult to manage and maintain a workforce that is globally dispersed. Revenues that are earned abroad are also difficult
CONCLUION I found this case study very interesting. We discussed the focus of a strategy review, and how a small company has to go after a specific market segment. It was exciting to see how Palm called themselves a mere organizer at first. Their subtle way of introducing their product was also remarkable. I could easily see where companies might get swallowed up easily by trying to compete directly with a big competitor. Palms insistence on keeping things simple and not adding tons of bells and whistles to their product helped them keep an edge over Microsoft. This made an impact on my thinking and made it more clearly as to how a company truly needs to keep focus and not allow competition to dictate where they are headed. In regards to the Smartphone, this market is large, profitable and rapidly growing. Companies that can provide a device and experience will have a higher share of the market. HP still has opportunity to control a huge segment of this market with Palm products if it can move quickly and provide a product that exceeds current demand to its consumers. Palm Inc. did not take every opportunity that came their way. They thoroughly analyzed each one and did not spread