How Does Plan Canada Ensure A Strategic Advantage?
Introduction
The brand audit importance cannot be diminished as it plays a significant role while making strategic decisions. It shows senior management the brand positioning on the market and helps to understand and manage the customer perception.
Brand audit objectives, scope, and approach
In this work the audit was conducted for Plan Canada, which is a part of the worldwide charity organization Plan International. The main objectives of the report are to understand an overall market position of the brand and to research the following questions:
• What tactics does Plan Canada employ to ensure a strategic advantage?
• How does Plan Canada successfully gain donors?
The Plan Canada’s headquarter is located in Toronto from where the Canadian sector operational activities are performed, and the Greater Toronto Area was chosen as a research sample and a scope of this project.
During the study, primary and secondary researches were conducted. Primary information was collected via qualitative research methodology by in-depth interviews. Secondary information sources include: 1) Public information via Annual Reviews …show more content…
The organization was renamed and during WWII it helped children separated from their families across Europe and China until full recovery of these countries. By 1960 Plan International had augmented its help to children in poverty and their communities throughout countries in Asia, South America, and Europe. (Our Histroy, 2017) Plan Canada was formed and registered as a charitable organization in Canada Revenue Agency in 1968 with headquarters in Toronto and an office in Ottawa. As National Organization, Plan Canada raise funds for Plan International and play an essential part in operational activities by engaging with sponsors and the government in Canada. (Our Structure,
The brand audit importance cannot be diminished as it plays a significant role while making strategic decisions. It shows senior management the brand positioning on the market and helps to understand and manage the customer perception.
Brand audit objectives, scope, and approach
In this work the audit was conducted for Plan Canada, which is a part of the worldwide charity organization Plan International. The main objectives of the report are to understand an overall market position of the brand and to research the following questions:
• What tactics does Plan Canada employ to ensure a strategic advantage?
• How does Plan Canada successfully gain donors?
The Plan Canada’s headquarter is located in Toronto from where the Canadian sector operational activities are performed, and the Greater Toronto Area was chosen as a research sample and a scope of this project.
During the study, primary and secondary researches were conducted. Primary information was collected via qualitative research methodology by in-depth interviews. Secondary information sources include: 1) Public information via Annual Reviews …show more content…
The organization was renamed and during WWII it helped children separated from their families across Europe and China until full recovery of these countries. By 1960 Plan International had augmented its help to children in poverty and their communities throughout countries in Asia, South America, and Europe. (Our Histroy, 2017) Plan Canada was formed and registered as a charitable organization in Canada Revenue Agency in 1968 with headquarters in Toronto and an office in Ottawa. As National Organization, Plan Canada raise funds for Plan International and play an essential part in operational activities by engaging with sponsors and the government in Canada. (Our Structure,