How Can a Company Build a Culture Inclusive of Renewable Energy Through Responsible Fiscal and Policy Practices? a Literature Review

Topics: Sustainability, Renewable energy, Wind power Pages: 19 (6491 words) Published: March 24, 2013
How can a company build a culture inclusive of renewable energy through responsible fiscal and policy practices?: An Interdisciplinary Perspective Introduction

As the world populates, a logical thought of environmental sustainment becomes a factor as with a larger population, a larger amount of waste follows. Several years have passed since initiatives to clean up the earth such as Save Our Planet, Earth Day and organizations committed to planting trees across the nation. While people are becoming more and more responsible through the aforementioned efforts, it leads to the question of: ‘what else can be done?’ Looking at the possibilities and taking a step back to view the avenues of destruction and learning who or what are the culprits that produce the most waste? Naturally, it can be assumed that with more people populating the earth that more resources are needed. These resources include housing, clothes, machinery, electronics, land, and water. Businesses produce waste by the tonnage. Whether it is through air pollutants, soil pollutants, water pollutants or habitat destruction, waste is a bi-product of business as usual. While there are needs to be met, the impact must be considered and handled appropriately. How can companies continue to produce and distribute mass quantities of goods and services for the population and concurrently afford to stay afloat or, better yet, generate a profit? With companies like Wal-Mart, Sears and JC Penny leading the way to reducing their carbon footprint while maintaining profitability for their investors, the question is pondered, how do the top 10 retailers in America create an identity of “being green” [also called practicing sustainability] through their press releases, corporate practices and corporate policies? In a socially aware and capitalistic industry that is fast paced as well as customer focused, sustainability is paramount to survival for any company. In the retail industry alone, the product selection process is so dynamic that the growth of business and technology for retail distributors can take stance overnight. Likewise, the opposite may occur if a company is not on top of what drives the industry and retail consumers to the stores whether electronic or brick and mortar. Research on this subject is indicated in this paper through a concept of sustainability. What is sustainability though? Brendan Sheehan defines sustainability as “three closely interlinked elements (the environment, the economy, and the social system) into a system that can be maintained in a healthy state indefinitely (Sheehan, B., 2009 pp12)”. In this paper, sustainability is addressed by evaluating, how can a company build a culture inclusive of renewable energy through responsible fiscal and policy practices?

There will be research conducted to determine the possibility of a cultural phenomena surrounding renewable energy which discusses and defines policy practices derived from political science initiatives that enhance the fiscal appeal of a company both socially and economically while improving potential profitability. The research from the economic perspective will help to analyze the fiscal functionality of a company based on the social compatibility of a politically based renewable energy policy. The economic perspective will be analyzed as a study of “market interactions,” only considering people as items that make up a group or society outside of “market interactions” in which Stostak’s category of phenomena’s second level of “economic institutions” (Repko, A.F., 2012). This disciplinary perspective will draw from the business models of the retail industry elite and focus on their economic impact and its effect on the bottom line. The theory of practicing politically evaluated, socially accepted methods of “going green” can be functionalized through economic factors such as revised resource allocation and as a result generates company sustainability. Indicated...
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