Preview

How Amazon Uses E-Business and E-Commerce for B2B and B2C

Good Essays
Open Document
Open Document
361 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How Amazon Uses E-Business and E-Commerce for B2B and B2C
How Amazon uses E-Business and E-Commerce for B2B and B2C

Amazon leads America web services into expose business of today’s technology world. e-business and e-commerce focuses businesses ran on the Internet, while utilizing Internet technologies to improve the productivity or profitability of a business. To best understand the world of Amazon, it must describe the form of electronic business which utilizes a computer to market its products. Purchasing and selling goods using e-business services assist other traditional business aspects. It provides the use of electronic chat that aids the consumers in receiving a form of technical and customer support. “Online retailer Amazon stated that consumers have accepted the Internet as a sales channel and that selling online can be profitable” (Thomas). Additionally, an e-business saves incredible amounts of time while providing opportunities unavailable through traditional support. By using virtual computer systems, as technical support operators can tenuously access a customer's computer and assist them in correcting a problem. The B2B and B2BC can be benefited by using the website in order to reveal globally and it makes it more fitting for the customer and business.
Amazon uses B2B by providing the opportunity to purchase and sell all types of products via the internet. It allows for relationships to be established in order to complete sales and business transactions. Additionally, providing email address and having personalized memberships are methods for dispensing sale ads and providing discount coupons is a use of the internet by Amazon. Rather than producing time-intensive and costly physical copies for each consumer, a central server or email list can serve as an efficient method for distributing necessary information to the general public.
Amazon uses B2C as a way to illustrate an online retailer that offers thousands of products for customers. Each customer purchase is relatively small, but the

You May Also Find These Documents Helpful

  • Better Essays

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    Amazon.com, from a strategic approach, is dominating the world-wide-web. They have become the world leader in online sales of books, music, videos, movies and other products and services. Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply chain relations. By making these strategic advances, Amazon was able to achieve and sustain their competitive advantage.…

    • 1370 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Amazon 5

    • 5773 Words
    • 24 Pages

    The online retail industry engages in the selling of final products to end users through e-commerce. One of the most well known companies in this industry is Amazon which specializes in three major product and service groups: web hosting, digital content, and tangible product items. The web hosting service provides resources on which to host web applications. These resources include Amazon elastic computer cloud, Amazon simple storage service, Amazon relational database service, Amazon Simple Data Base, Amazon Cloud Front, Amazon Simple Queue Service, and Amazon Mechanical Trunk. These resources provide IT infrastructure services to business on a demand based need. Amazon’s digital content consists of portable e-reader content including books, newspapers, magazines, and blogs. It also includes a digital instant streaming video service and downloadable audio and music files. Amazon’s tangible product retail services are known as Amazon Marketplace, which provide final products to end users through e-commerce. This sells fixed price items and allows third party sellers to market new and used products from the same platform for a fee based off the final sell.…

    • 5773 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    “E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific, ecommerce would be buying and selling of goods and services and transfer of funds through digital communications” (Benefits of Ecommerce", 2007).…

    • 1838 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Barnes And Noble Vs Amazon

    • 2196 Words
    • 9 Pages

    The simple model that Amazon operates under is its key to success. Amazon uses little more than a bare bones online platform to sell its products meaning a minimal cost structure. At the same time, this business model requires no asset investment in physical store locations. Through an online platform, Amazon can offer products from a variety of sellers on a global scale, allowing them to mitigate expensive shipping costs. This online platform also means increased transferability to mobile devices, meaning they can offer the same services through application stores and exchanges.…

    • 2196 Words
    • 9 Pages
    Better Essays
  • Good Essays

    In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs.…

    • 1085 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Amazon Analysis Report

    • 1025 Words
    • 5 Pages

    Amazon.com is a major player in the ecommerce industry. Amazon was founded to be the Earth’s most customer-centric company and strives to be a virtual one stop shop where customers can find and discover virtually anything they want to buy online. Amazon’s focus on the customer and the customer experience has led to a number of…

    • 1025 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Electronic commerce, and more broadly electronic business, has seen amazing growth in the past 15 years. With the introduction of Web browsers that incorporated user friendly graphic interfaces, E-commerce saw the beginning of its amazing growth. While talking about e-commerce and e-business, it is important to understand that there is a difference between the two. E-commerce is the process of exchanging goods and services over an electronic means, most popularly done over the Internet. E-business is the total activities a business engages in over the Internet, this includes e-commerce. Simply e-commerce is a small part of the makeup of e-business.…

    • 2973 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    E-commerce is growing faster than most predictions and it is anticipated it will continue to grow. To most consumers web access is a natural piece of all business and is expected. Some applications, like bill paying over the internet have been successful beyond anyone's imagination and it just continues to grow.…

    • 761 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Amazon Marketing Strategy

    • 908 Words
    • 4 Pages

    I have recently been hired by amazon.com to analyze their company’s marketing communications strategy. In the first part of my report I will focus on how the company handle’s direct communication, traditional mass marketing, personalized communication, and general online communications. The last portion of my report I will discuss what marketing strategies amazon.com executes well and which ones they need improvement on.…

    • 908 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Analysis of Amazon.Com

    • 777 Words
    • 4 Pages

    In revolutionizing the e-commerce industry, Amazon.com is able to leverage information by making use of existing and new technology effectively in order to gain a competitive advantage.…

    • 777 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Amazon Business Strategy 1

    • 1193 Words
    • 5 Pages

    Successful business partnerships are the driving force behind competitive online retailers. Innovated strategies, business techniques, and customer relations management (CRM) will further enhance Amazon’s customer satisfaction and loyalty. Amazon uses e-business, e-commerce, and data management to gain competitive advantages against other online retailers. “No company exemplifies a new business era of the internet more than Amazon.com. What started out as a book company emerged as a serious competitor to dozens of industries” (Pearlson & Saunders, 2005, p. 189). Amazon’s pursuit to become the e-commerce leader world-wide will require continuous innovated strategies, business techniques, and CRM.…

    • 1193 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Evolution of Amazon.Com

    • 883 Words
    • 4 Pages

    This essay will describe Amazon’s business strategy and address whether the company is moving away from its core competency of being a leading online retailer. It will present areas where Amazon.com is competing with Google and Microsoft and determine if this competition is a wise strategy. In addition, it will address uses of Amazon.com database; possible data management issues; and the relationship amongst Amazon’s data, information, and knowledge. Finally, it will describe how Amazon.com uses e-business and e-commerce for business to business and business to consumer relations.…

    • 883 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning.…

    • 4607 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Case Study: Amazon

    • 1596 Words
    • 7 Pages

    Amazon operates using a web-based platform to sell books. The web-based model targets a global market, has reduced overhead costs and a shorter operating cycle as compared to brick and mortar businesses such as Barnes & Noble and Borders. Amazon’s online model has a superior inventory management system, low occupancy cost and high sales per employee. Amazon can reach large, global groups of consumers with minimal cost, which make the business model very scalable .…

    • 1596 Words
    • 7 Pages
    Powerful Essays