Amazon Business Strategy 1

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Amazon Business Strategy
BIS/219

Amazon Business Strategy
Successful business partnerships are the driving force behind competitive online retailers. Innovated strategies, business techniques, and customer relations management (CRM) will further enhance Amazon’s customer satisfaction and loyalty. Amazon uses e-business, e-commerce, and data management to gain competitive advantages against other online retailers. “No company exemplifies a new business era of the internet more than Amazon.com. What started out as a book company emerged as a serious competitor to dozens of industries” (Pearlson & Saunders, 2005, p. 189). Amazon’s pursuit to become the e-commerce leader world-wide will require continuous innovated strategies, business techniques, and CRM. Amazon continues to move toward revolutionizing e-commerce business. President, Jeff Bezos and a few of his friends founded Amazon in 1994 and launched the Internet website in 1995. He pioneered the company as an online bookstore. Amazon has expanded their market from an online bookstore to everything from electronics to clothing apparel. Selling a wider variety of products gave Amazon the leading edge in e-commerce. According to Amazon (2011), their mission is as follows, “…strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers” (Amazon and Our Planet, para. 1). Therefore, Amazon has remained committed to their core competency of becoming the leading online retailer. Amazon spent over a decade and almost $2 billion dollars creating an infrastructure in becoming the world’s largest and most trusted online shopping center (Rainer & Turban, 2008). Even with Amazon’s size, and processing capabilities, they are using a minimal amount of this infrastructure. Amazon decided to offer organizations the following services: data storage, technical assistance, and logistical support....
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