Hotel Management Project
“MARBELIOUS HOTEL & SPA”
Prepared for:
Professor M. Albarran
Foundations of Hotel Management:
HMT 320
DeVry University
Prepared by:
Mabel Diaz
Presented on:
02/12/2012
Table of Contents
Introduction Pg.3
Geographic Location and Attractiveness Pg. 4
Target Market Pg. 4-5
Details, Description, and Amenities Pg. 5-6
Selection of Rooms Pg. 7
Revenue and Occupancy Data Pg. 8
Hotel Management and Departments Pg.9-10
Security Pg. 11
Market Competition Pg. 11
Marketing Plan Pg. 12
Conclusion Pg. 12
References Pg. 13
Introduction
The Marbelious Hotel & Spa creation and development will make a difference in the hospitality market. Making sure guests receive the best treat will attract new guests to experience our exquisite amenities. Marbelious will consist of 350 rooms; with different types of settings consisting of specific touches that will enhance each guest experience. Its location will be in Punta Cana, Dominican Republic. This location will embrace the hot weather and its beautiful beaches for those who want to relax and enjoy an unforgettable time. Franchising was not an option for two of its disadvantages: (1) lack of authority, (2) The franchisee is obliged to meet the franchisor’s standards. With a hotel of this kind franchising could lack some of the great ideas, policy and procedures to be implemented: creating an innovative and unique stay. The primary target market will be a mix of leisure and business travelers which with each specific purpose for their visit will also have the time to enjoy our facility. The amenities provided will include having an onsite spa pampering those who to need to relax; it will also include pools for kids and adults, a convenient store, restaurants, buffet, bar and lounge and a theater for night shows. Not only we will ensure guests
Prepared for:
Professor M. Albarran
Foundations of Hotel Management:
HMT 320
DeVry University
Prepared by:
Mabel Diaz
Presented on:
02/12/2012
Table of Contents
Introduction Pg.3
Geographic Location and Attractiveness Pg. 4
Target Market Pg. 4-5
Details, Description, and Amenities Pg. 5-6
Selection of Rooms Pg. 7
Revenue and Occupancy Data Pg. 8
Hotel Management and Departments Pg.9-10
Security Pg. 11
Market Competition Pg. 11
Marketing Plan Pg. 12
Conclusion Pg. 12
References Pg. 13
Introduction
The Marbelious Hotel & Spa creation and development will make a difference in the hospitality market. Making sure guests receive the best treat will attract new guests to experience our exquisite amenities. Marbelious will consist of 350 rooms; with different types of settings consisting of specific touches that will enhance each guest experience. Its location will be in Punta Cana, Dominican Republic. This location will embrace the hot weather and its beautiful beaches for those who want to relax and enjoy an unforgettable time. Franchising was not an option for two of its disadvantages: (1) lack of authority, (2) The franchisee is obliged to meet the franchisor’s standards. With a hotel of this kind franchising could lack some of the great ideas, policy and procedures to be implemented: creating an innovative and unique stay. The primary target market will be a mix of leisure and business travelers which with each specific purpose for their visit will also have the time to enjoy our facility. The amenities provided will include having an onsite spa pampering those who to need to relax; it will also include pools for kids and adults, a convenient store, restaurants, buffet, bar and lounge and a theater for night shows. Not only we will ensure guests
References: “Dominican Republic History”. Retrieved on February 6th, 2012 from: http://www.puntacana-information-guide.com/Dominican-Republic-history.html White, M. C. (2011, December 6). “Sprucing Up at the Inn”. New York Times. p. 8. Retrieved on February 5th, 2012 from: http://web.ebscohost.com.proxy.devry.edu/ehost/detail?sid=3b2894f1-5477- 40f89e a689047f 46bcbc%40sessionmgr11&vd=13& hid=25&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ% 3d%3d#d b=a9h&AN=67667536 Solomon, C. (1997). When training doesn 't translate. Workforce, 76(3), 40. Retrieved on February 7th, 2012 from: http://web.ebscohost.com.proxy.devry.edu/ehost/detail?sid=3b2894f1-5477-40f89ea689047f46bcbc%40sessionmgr11&vid=16&hid=25&bdata=JnNpdGU9Z Whvc3QtbGl2ZQ%3d%3d#db=a9h&AN=9710165256 Barret, Linda. “Hotel Industry Recovery Sparks Investment Opportunities.” Retrieved on February 12th, 2012 from: http://www.37parallel.com/hotel-investing-recovery-sparksopportunities/