Competitive Analysis - Hotel

Topics: Hotel chains, Marriott International, Hotel Pages: 8 (2375 words) Published: March 7, 2013
Competitive Analysis

| Hotel Chains|
| Marriott| Hilton Worldwide| IHG| Starwood|
Brands| LuxuryThe Ritz-Carlton, Bulgari Hotels and Resorts, JW Marriott Hotels and Resorts, Gaylord Hotels, The Ritz-Carlton Destination Club, The Ritz-Carlton ResidencesUpscaleEdition Hotels, Renaissance Hotels, AC Hotels, Autograph Collection, Marriott Hotels and Resorts, Residence Inn by Marriot,Mid-scaleCourtyard by Marriott, Springhill Suites by Marriott, Fairfield Inn and Suites by Marriott, MoxyBudgetN/AExtended StayTownePlace Suites by Marriott, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott| LuxuryConrad Hotels and Resorts, Waldorf Astoria Hotels and Resorts, UpscaleHilton Hotels and Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn,Mid-scaleHamptonBudgetN/AExtended StayHomewood Suites by Hilton, Home 2 Suites by Hilton, Vacation OwnershipHilton Grand Vacations| LuxuryIntercontinental Hotels and Resorts, Hualuxe,UpscaleCrowne Plaza Hotels and Resorts, Hotel IndigoMid-scaleHolliday Inn, Holliday Inn Resort,BudgetHolliday Inn ExpressExtended stayStaybridge Suites, Candle wood SuitesVacation OwnershipHolliday Inn Club Vacation,EVEN Hotels| LuxuryLe Meridien, The Luxury Collection, St Regis, UpscaleWestin, W Hotels, Sheraton,,Mid-scaleAloft, Four Points,BudgetN/AExtended stayElementVacation OwnershipN/A| Countries| 74| 90| 100| 93|

Continents| 6| 6| 6| 5|
Number of hotels| Supply: 3,867Pipeline: 49 hotels| Supply: 3,957Pipeline: 961| Supply: 4,602Pipeline: 1,053| Supply: 1134Pipeline: not available| Number of employees| 127,000| 140,000| 345,000| 171,000| Number of rooms| 660,349| Supply: 651,199Pipeline: 169,285| Supply: 675,982Pipeline: 169,132| 322,300| Occupancy rate 2011| 69,6%| N/A| N/A| 68%|

RevPar| $92, 67| N/A| N/A| $ 114,56|
Number of brands| 20| 10| 11| 9|
Loyalty program| Marriot RewardsThe Ritz-Carlton Rewards| Hilton HHonors| Priority ClubDigital Rewards| Starwood Preferred GuestSkyMiles program| Annual revenue 2011| $12,3 billion| $8 billion| $ 20,2 billlion| $ 5,6 billion| Ownership| 0,48% Owned2,74% Leased54,75% Managed25,28% Franchised13,53% Unconsolidated Joint Ventures0,81% Ritz-Carlton Residences2,42% Timeshare| Not available| 0,22% Owned14,30% Managed85, 48% Franchised| 5% Owned48% Managed46% Franchised| Employee development| * New hire orientation program * International hourly training * Gateways * Core management training * Hotel Based Programs & Offerings * Essential Skills for Supervisors and Managers * InMotion!  * Get On Board * Ashridge Virtual Learning Resource Centre * Facilitator Lead Programs & Offerings * Additional Marriott Management Training * Property Strategic Planning Implementation * Courtyard by Marriott International University * Training On-Property Programs * Effective Training Skills| * Hilton Worldwide University including e-learning, webinars, eBooks and articles, classroom training, on-the-job experiences, social learning, iPad's, and apps. * Learning Council and an Executive Sponsor * Hotel College * Owners College * Commercial college * Leadership College * General Studies College| * Twice-yearly Careers Week * eLearning curricula from respected business schools * 'Stay Real' – especially for employees of  Holiday Inn or Holiday Inn Express hotels  * The Group's internal survey indicates that 88% of employees agree that IHG delivers training to assist with their current role * Online performance management tool; myRoomtogrow * Leaders Lounge * The Leaders Lounge continued winning awards in 2011 including the ASTD award for Excellence in Practice and the Training Magazine Best Practice Award (Source: IHG Annual Report 2011)| * Cornerstone Learning -Software-as-a-Service (SaaS) on-demand solution * Supports Learning management system (LMS) * world-class...
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