Hotel and Sheraton

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Sheraton in the Park

Executive Summary
One of the most noticed hospitality service providers is known by the name of SHERATON with an absolute commitment to customer satisfaction, this five star hotel is a great destination as a accommodation service provider, owned by Starwood Hotels and Resorts chain, every guest notice the innovative designs and marketing procedures that Starwood Hotels and Resorts does, but the most important and to complement all others efforts and that customer will not forget is the people, people that take care of the guest with the smile in the face and with the desire to help, the powerful results living this strong service culture brings benefits not just for guests and associates but also helps to maintain organization goals and objectives. Sheraton beside accommodation service provider also focus in other kind of services that bring more business to the company and variety of activities and services for customers. A SWOT analyse directed to Starwood organization will be directed as all SWOT topics from Sheraton pending from the organization as a hole. An overall view over the key components of the service at Sheraton use to provide guests a smooth and enjoyable stay. Hospitality and Accommodation is highly competitive industry. in most cases is impossible to operate a hotel aimed at satisfying the wants and desires of all potential customers, attempting that, hotels are likely to target a small portion of clients to be satisfied. This is why the hotel industry has become segmented over the years with different hotels targeting different market segments, Targeting the luxury segment of the hotel industry can be lucrative, but it is also very difficult. Luxury hotels such as Sheraton focus on a guest's experience, offering virtually everything that the guest could ever want. Sheraton web site specializes in providing information about all Sheraton hotels worldwide. Also, it specializes in providing online hotel reservation as well as other online services to all Sheraton customers from every part of the world. We have compare Sheraton web site with Hilton and Novotel websites, having in count that these three hotels are between 4 and 5 star hotels and therefore competitors.

Table of contents
Executive summary……………………………………………………………………………2 Table of contents……………..…………………………………………………………………3
Executive Summary2
Table of contents3
Introduction4
Starwood Hotels SWOT5
Strengths5
Weaknesses6
Opportunities6
Threats6
Key components of the service in Sheraton7
Information7
Consultation7
Order Taking7
Hospitality7
Safekeeping7
Exceptions7
Billing8
Payment8
Target market and Sheraton8
Luxury segment strategy9
Upscale segment strategy9
Web site and advertising10

Introduction
One of the most noticed hospitality service providers is known by the name of SHERATON with an absolute commitment to customer satisfaction is one of the hotel’s key distinguish factors and why is a rewarded Hotel since 2008 with the NSW Australian Hotel association Awards for excellence, and here we will evidence Sheraton in the Park in the heart of Sydney , this five star hotel is a great destination as a accommodation service provider, in a very smart style and nice views over the one most stunning cities of the world, guests of the Sheraton can enjoy nearby attractions including Opera house and historic the Rocks area where all shopping and dinning areas are located and also near by the iconic Harbour Bridge. Sheraton is owned by Starwood Hotels and Resorts chain, every guest notice the innovative designs and marketing procedures that Starwood Hotels and Resorts does, but the most important and to complement all others efforts and that customer will not forget is the people, people that take care of the guest with the smile in the face and with the desire to help, and this is applicable in all levels of service, and here Starwood believes that service culture is...
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