I Priyanka Chhajta (H-18026) declare this report is the best result of my own efforts and it confirms to the university, department and course regulation regarding cheating and plagiarism. No matter contained within the project has been used in any other submission, by the author of an academic award.
PRIYANKA CHHAJTA H-18926 April 2012
In spite of all the hard work and efforts that has been put into this assignment, I could have never done this assignment successfully without the help of Module Leader, Mr S.P.Rath, who helped us at every stage and bore with our mistake and shortcomings and giving this opportunity to work on such an enlightening topic. I would like to thank my family for providing me with full support, help and motivation at the time when I needed it the most.
The main aim of this assignment is to analysis a new type of hotel( product) for a specific destination with a supportive market information for managing the hotel as a product and a brand.
TABLE OF CONTENT
CHAPTER 1 INTRODUCTION6
1.2 DESTINATION MARKETING6
1.3 NANDPUR AS A DESTINATION7
CHAPTER 2 LITERATURE REVIEW9
2.1 LOCATION OF THE HOTEL9
2.2 CONCEPT OF THE HOTEL- APPLE RESORT10
2.3 RATES AND PACKAGES12
CHAPTER 3-MARKETING STRATEGY13
3.1 MARKETING MIX14
3.2 SEGMENTATION, TARGETING & POGITIONING (STP)18
3.4 SWOT OF THE RESORT18
CHAPTER 5- CONCLUSION AND RECOMENTATION22
CHAPTER 1 INTRODUCTION
Destinations are places which has some kind of boundary they may be actual or perceived, such as physical boundary of an island, political boundary. Today every country is trying to become a single destination rather than being a part of the vacation for its tourists. Every country desires to become single destiny for which it needs to make have good marketing strategies. To do this a country which is macro destination has to make a lot of efforts in promoting micro destination places within it. Destination is a like a product and they need to be promoted just like other products. Product can be anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Promoting destination helps to improve tourism. Tourism can be defined as a stay of one or more night’s away from home for holidays, visits to friends or relatives, business conference, or any other purpose, except such as boarding, education, or semi-permanent employment. (Kotler P. e., 2006) 1.2 DESTINATION MARKETING
Marketing can be defined as “Marketing is a social and a managerial process by which by which individual and group obtain what they need through creating and exchanging products and values with other” Marketing concept holds that achieving organisational goals depends on determining the needs and wants of the target market and delivering the desired satisfaction more effectively and efficiently than its competitors. Destination marketing involves marketing management which involves analysing, planning, implementing and controlling the programme to create come, built and maintain beneficial exchange with the targeted buyers for the purpose of achieving certain objectives Destination marketing plays an important role in every country because it leads to multiplier effect. This means tourism not only lead to direct employment in different sectors at primary level and the industries at secondary level it also leads to a third benefit, that is the tourist expenditures that are recycled through the local economy, being spent and re spent. Destination tourism also helps to stimulate export place made...