Hospital and Health Care Management

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TUDENT HANDBOOK (PGDHHM)
2010-11
HOSPITAL SUPPORTIVE SERVICES
Instruct
io
ns:
Answer any 5 questions
.
Each qu
e
st
io
n carr
ie
s 20 MarksT
o
tal marks 100
1.

What are Public Relations? Discuss its importance in ahospital and methods to promote good Public Relations 2.

Purchase and management of stores require effectiveplanning and implementation Discuss how you will organizethis function in a 300 bedded hospital 3.

Discuss the importance of house keeping services in a hospitaland their role in improving patient satisfaction 4.

Discuss the management of the maternity services in a 500bedded hospital 5.

Discuss the importance of medical records. How will youorganize a medical records department? What standardoperative procedures are required for its effective functioning? 6.

Explain the role of Support services in Hospital Management. 7.

Brief the functional activities of dietary department
.
8.

Define nursing administration. Discuss the majorresponsibilities associated with administration of nursingservices. Give an account on the methods involved in handlingand treatment/ transportation of bio medical wastes. 9.

What are the legal aspects involved related to Bio Medicalwaste. As a Hospital Administrator how will you ensure andproceed about it. 10.

Write down the important planning elements andmanagement aspects of occupational hazards.
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TUDENT HANDBOOK (PGDHHM)
2010-11
QUALITY MANAGEMENT IN HEALTHCARE
T
o
tal marks 50
1.

Discuss the concept of ¶The Need For Quality·OR
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2.

What is accreditation? What are its benefits? How asuccessful accreditation system helps hospital explain indetail. 3.

As patient, what would you look for in a hospital that wouldassure you of a good quality of service? 20
OR4.

As a doctor, what steps would you take to ensure good qualitycare for your patient?5.
Write note on ¶Quality Management Cycle·.
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STAKE HOLDERS IN HEALTH CARESECTOR
Instruct
io
ns: Answ
e
r all qu
e
st
io
ns
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Each qu
e
st
io
n carr
ie
s 20 Marks
.
T
o
tal marks 100
1.

Write Notes on any twoa.

Health Insurance contractsb.

Classification of Health Insurancec.

Community based health Insurance2.

Write notes on any twoa.

Evolution of NGOs in Indiab.

Types of NGOsc.

Role of NGOs in Public Health3.

Write notes on any twoa.

Medical equipment manufacturing industry in Indiab.

International medical equipment manufacturing Industryc.

Public Private Partnership (PPP)4.

Write notes on any twoa.

Health care networkb.

Indian pharmaceutical industryc.

Future stimulants for Indian pharmaceutical industry5.

Write notes on any twoa.

Types of human resources required in clinical researchb.

Ethics in clinical researchc.

Documentation in clinical research

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TUDENT HANDBOOK (PGDHHM)
2010-11
MARKETING HEALTH CARE
Instruct
io
ns:
Answer any 5 questions
.
Each qu
e
st
io
n carr
ie
s 20 MarksT
o
tal marks 100
1.

How do sales differ from marketing? You go in for a checkupas a patient to a diagnostic center. What is the value, cost,and benefit you get? What is the customer satisfaction thatmarketing talks of in this case? How can this diagnosticcenter communicate and promote itself?2.

You plan to set a large hospital of 150 -200 beds in a large citylike Pune or Bhopal, etc. How would you do a market researchfor the same? Explain also how you would do SWOT analysis?3.
You are presently running a maternity hospital expandinginto other areas of female health care, especially preventivehealthcare. Explain the design of products, what product mix,and what segments you will target?4.

Elaborate the concept of ¶pricing· with special reference toHospital.5.
As a healthcare professional, explain how various facets of buyer behaviour will...
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