Home Appliance Industry External Analysis

Topics: Electrolux, Washing machine, 21st century Pages: 2 (500 words) Published: December 12, 2012
Home Appliance Industry

Heading 1: General environment
Subheading 1: Demographic
         The aging of baby boomers and increase of two income family homes increased the demand for appliances with more style and costly features   

Subheading 2: Socio-cultural
         In 2002, design aesthetics became more important in appliances as the look of appliances became more of a concern for consumers          In 2002, there was an increase on global emphasis of environmentally safe products.          By 2002, more consumers preferred to purchase and pay more for high efficiency appliances rather than save money on the initial purchase. Subheading 3: Economic

         The 1970’s were a time of high inflation and high interest rates, still appliance industry increased its sales.          Developing regions in 2002, would boost sales in regions that not every home already had most appliances        

Subheading 4: Political-Legal
         Government pressured industry to produce energy-efficient versions of refrigerators and washing machines in the 21st century * Government began requiring use of less refrigerants to prevent global warming * The Department of Energy began to require energy conservation Subheading 5: Technological

         1980s the United States consumer welcomed then invention of the microwave and the market continued to expand          Use of microwave energy in clothes dryers so that clothes could be dried faster, at lower temperatures          In 2002, smart appliances were introduced that had settings such as, “sixth sense” which determined how long an item needed to be reheated without the guess of the user. Subheading 6:  Global

         In 2000, Whirlpool started to put emphasis on using global suppliers to institute cost-saving productivity improvements.          Exporting U.S. made appliances was not favorable because of the weight and sizes of the appliances were not marketable in Asian and European...
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