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  • Topic: Unilever, Lever Brothers, India
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HISTORY OF UNILEVER
Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it.

This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever:

TIMELINE:

* 1888
Sunlight soap introduced in India.
* 1895
* Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata, and Karachi. * 1888
Sunlight soap introduced in India.
* 1895
* Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata, and Karachi.

1880-1900:

* 1902: Pears soap introduced in India.
* 1903: Brooke Bond Red Label tea launched.
* 1905: Lux flakes introduced.
* 1913: Vim scouring powder introduced.
* 1918:
Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs, Jurgens, Verschure Creameries, and Hartogs. 1925: Lever Brothers gets full control of North West Soap Company. * 1902: Pears soap introduced in India.

* 1903: Brooke Bond Red Label tea launched.
* 1905: Lux flakes introduced.
* 1913: Vim scouring powder introduced.
* 1918:
Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs, Jurgens, Verschure Creameries, and Hartogs. 1925: Lever Brothers gets full control of North West Soap Company.

1901-1925:

1926: Hartogs registers Dalda Trademark.
1930: Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie. 1931: Hindustan Vanaspati Manufacturing Company registered on November 27 1933: Lever Brothers India Limited incorporated on October 17. 1926: Hartogs registers Dalda Trademark.

1930: Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie. 1931: Hindustan Vanaspati Manufacturing Company registered on November 27 1933: Lever Brothers India Limited incorporated on October 17.

1926-1940:

* 1941: Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires own sales force. * 1942: Unilever takes firm decision to "train Indians to take over junior and senior management positions instead of Europeans". * 1943: Personal Products manufacture begins in India at Garden Reach Factory. * 1947: Pond's Cold Cream launched.

* 1941: Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires own sales force. * 1942: Unilever takes firm decision to "train Indians to take over junior and senior management positions instead of Europeans". * 1943: Personal Products manufacture begins in India at Garden Reach Factory. * 1947: Pond's Cold Cream launched.

1941-1954:

1955-1965:
* 1947: Pond's Cold Cream launched.
* 1959: Surf launched.
* 1961: Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205 managers are Indians. * 1964: Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilk shampoo launched. * 1965: Signal toothpaste launched; Indian shareholding increases to 14%. * 1947: Pond's Cold Cream launched.

* 1959: Surf launched.
* 1961: Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205 managers are Indians. * 1964: Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilk shampoo launched. * 1965: Signal toothpaste launched; Indian shareholding increases to 14%.

* 1967: Hindustan Unilever Research Centre, opens in Mumbai. * 1969: Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched. * 1978: Indian shareholding increases to 34%; Fair & Lovely skin cream launched. * 1967: Hindustan Unilever Research Centre, opens in Mumbai. * 1969: Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched. *...
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