Unilever Presentation V1
Unilever
Vision, Mission and CSR
Outline
Company overview
Ashridge Model
Rate of these statements
CSR approach
Sense of mission
Company Overview
176,000
employees
Strong Brands
World’s leading company €49.8 bn in 2013
190 countries
2bn consumers worlwide Ashridge Model
PURPOSE
“Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.”
PURPOSE +
VISION
“Double the size of Unilever whilst reducing our environmental footprint and increasing our positive social impact.”
VISION
=
MISSION
Ashridge Model
THE COMPASS = STRATEGY
Winning with Brands and
Innovation
Winning in the Marketplace
Winning through Continuous
Improvement
Winning with People
Ashridge Model
VALUES
Abiding by the law.
Fair treatment or the employees. Fair dealings with consumers.
Operations in accordance with internationally accepted principles of good corporate governance. Committed to overall development of the society.
STANDARDS OF BEHAVIOURS
Highest standards of corporate behaviour towards and for all associated with the company.
Positive impact on society through voluntary contributions and relationships.
Operational standards defined.
Continuous upgradation for sustainable business
Clarity in Statements of Intent
They have a very lucid statements for what they want to do and how. The purpose and vision statements are self explainatory. They have a very strong set of values and principles which they follow through behavioural standards maintained by them at every level of working.
CSR Approach
Sense of mission
“A strong mission, we believe, exists when the four elements of mission link tightly together, resonating and reinforcing each other.”
(Campbell A., Yeung S., 1991)
Vision, Mission and CSR
Outline
Company overview
Ashridge Model
Rate of these statements
CSR approach
Sense of mission
Company Overview
176,000
employees
Strong Brands
World’s leading company €49.8 bn in 2013
190 countries
2bn consumers worlwide Ashridge Model
PURPOSE
“Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.”
PURPOSE +
VISION
“Double the size of Unilever whilst reducing our environmental footprint and increasing our positive social impact.”
VISION
=
MISSION
Ashridge Model
THE COMPASS = STRATEGY
Winning with Brands and
Innovation
Winning in the Marketplace
Winning through Continuous
Improvement
Winning with People
Ashridge Model
VALUES
Abiding by the law.
Fair treatment or the employees. Fair dealings with consumers.
Operations in accordance with internationally accepted principles of good corporate governance. Committed to overall development of the society.
STANDARDS OF BEHAVIOURS
Highest standards of corporate behaviour towards and for all associated with the company.
Positive impact on society through voluntary contributions and relationships.
Operational standards defined.
Continuous upgradation for sustainable business
Clarity in Statements of Intent
They have a very lucid statements for what they want to do and how. The purpose and vision statements are self explainatory. They have a very strong set of values and principles which they follow through behavioural standards maintained by them at every level of working.
CSR Approach
Sense of mission
“A strong mission, we believe, exists when the four elements of mission link tightly together, resonating and reinforcing each other.”
(Campbell A., Yeung S., 1991)